Wednesday, May 6, 2009

China: Implications of an Emerging Middle Class

As China slowly transforms its economy from dependence on exports to one driven by consumers, the emphasis will shift to retail sales. Indeed, with nearly $9 trillion lost in Western stock and housing markets since 2008, the world urgently needs a new consumer. Marketers–will the Chinese…

Continue reading "China: Implications of an Emerging Middle Class"

Tags: blue ocean strategy, China, Chinese middle class, growth, new markets, Retail, Segmentation and Targeting
Posted at: 10:07 am in Featured Posts, Global Marketing, Market Research, Marketing Leadership, Marketing Strategy, Strategy and Tactics | Permalink | Comments (24) | Trackbacks (93)