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As China slowly transforms its economy from dependence on exports to one driven by consumers, the emphasis will shift to retail sales. Indeed, with nearly $9 trillion lost in Western stock and housing markets since 2008, the world urgently needs a new consumer. Marketers–will the Chinese…
Continue reading "China: Implications of an Emerging Middle Class"Tags: blue ocean strategy, China, Chinese middle class, growth, new markets, Retail, Segmentation and Targeting
Posted at: 10:07 am in Featured Posts, Global Marketing, Market Research, Marketing Leadership, Marketing Strategy, Strategy and Tactics | Permalink | Comments (24) | Trackbacks (807)
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