Chinese brands have come a long way since the days of Mao where coats and boots came in two colors and consisted of dubious quality. Rising in complexity and caliber, brands such as Haier and Chery are not content to rule the middle kingdom and instead seek to invade new markets. Forget bringing…
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Tuesday, June 16, 2009
Wednesday, April 8, 2009
Retail in China: Traditional Marketing 4Ps Still Relevant
In Western countries where internet and social media marketing is the hot topic, some marketers have called a time of death for the traditional 4Ps. And while marketers in Western countries debate whether the 4Ps are pertinent in their markets, Chinese retailers are discovering that the traditional…
Continue reading "Retail in China: Traditional Marketing 4Ps Still Relevant"