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Stanford University researcher Tom Robinson recently published a study linking brands with the perception of quality in children. Apparently kids think McDonald’s-branded products taste better than its unbranded (but identical) counterparts. This “revelation” is supposed to make us think that…
Continue reading "Taking Responsibility for Our McActions"Tags: Advertising, children, Ethics, fast_food, Kids, Marketing, McDonald's
Posted at: 6:33 am in Featured Posts | Permalink | Comments (25) | Trackbacks (827)
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