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Posts Tagged ‘chief marketing officers’

Thursday, June 21, 2012

C-Level Exec, Improve Your Brand Image by Using Social Media

I immediately thought of singer Billy Joel’s classic song, “A Matter of Trust,” when I read the findings of a study that revealed the ever-growing importance and need for C-level suite folks to use social media to engage its customers and prospects, and to earn their trust in the process.

In the …

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Tags: animal house, billy joel, bruce springsteen, c level executives, chief marketing officers, customer engagement, engagement marketing, Marketing, Marketing Strategy, social media marketing, social networks, steve olenski, Strategy and Tactics
Posted at: 2:40 pm in Customer Relationships, Featured Posts, General Management, Marketing, Marketing Leadership, Social Media | Permalink | Comments (3) | Trackbacks (1456)