Tuesday, October 7, 2008

Return On Whatever

In my last Daily Fix post (Marketing Swagger), one of the readers left a comment about whether or not business was transacted with a company that had provided a particularly useful bit of “swag.” I replied with a lighthearted retort about RoS (Return on Swag), but this conversation opens up a much…

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Tags: Branding, Chick-Fil-A, investment, Marketing, Nordstrom's, return on investment, ROI
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