Who gets to use words like “for the cure?” All breast cancer organizations? Just Susan G. Komen for the Cure and the Canadian Breast Cancer Foundation? How much effort and cost should charities undertake to protect their brand assets? Do we expect them to defend these assets like a corporation would…
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Monday, February 7, 2011
Is the Idea of ‘Business-Minded Charities’ an Oxymoron?
For many years now, I have bellowed a mantra to anyone who will listen. In order to succeed, charities must operate with the head of a business and the heart of a nonprofit.
I can’t count how many times I’ve seen nonprofit professionals cringe at the thought of adopting a business mindset. Sometim…
Continue reading "Is the Idea of ‘Business-Minded Charities’ an Oxymoron?"Monday, November 3, 2008
Be a Hero – Give Something Back this Holiday Season
Want to be a hero in your customers’, employees’ and clients’ eyes? Here’s a great way to shine as a good “corporate” citizen. This holiday season, especially during this tough economy, you can give something completely unique and charitable at the same time. It’s called a Good Card – and it’s new….
Continue reading "Be a Hero – Give Something Back this Holiday Season"Thursday, January 31, 2008
Super Bowl Is About More Than Football
Metro Phoenix is buzzing this week. With the FBR Open and the Super Bowl in the same two-week period, local merchants are salivating at the potential. GoDaddy CEO Bob Parsons, one of our local corporate heros, is anticipating huge Web site visits for his company’s rejected Super Bowl spot. But one…
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