MarketingProfs Daily Fix Blog

Posts Tagged ‘change management’

Monday, June 25, 2012

Is Your Marketing Out of Shape? Back Up Your Goals With Actions

I have a secret. I’ve kept it from most of my colleagues and coworkers for some time now.

The sad truth is this: Seven years ago, I weighed close to 205 pounds. And I stand all of 5 feet, 9 inches. So, when you weigh that much, are of limited stature, and don’t have “NFL Running Back” in yo…

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Tags: B2B, b2b marketing, b2b sales, change management, eduction, Marketing, marketing training, Sales, sales training
Posted at: 9:57 am in Academia/Training, Direct Marketing, Featured Posts, General Management, Headline, Marketing, Marketing Smarts, Marketing Strategy, Marketing Thought Leadership, Sales | Permalink | Comments (1) | Trackbacks (1288)

Wednesday, May 23, 2012

Pop Quiz! Are Best Practices Evil?

A talented musician friend told me a story that went something like this… When learning a classical piece for guitar, my friend didn’t want to follow Segovia’s fingerings. Being a headstrong youngster, my friend had his own ideas about how to play the piece, but his guitar teacher just wasn’t…

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Tags: best practices, change management, Jamie Notter, Maddie Grant, Marketing Strategy, Social Media
Posted at: 1:56 pm in Featured Posts, General Management, Marketing Smarts, Marketing Strategy, Social Media, Strategy and Tactics | Permalink | Comments (4) | Trackbacks (1288)