Okay. Now that I have your attention, let me rephrase the title to: Why all strategies and tactics fail to maximize results in yesterday’s and today’s marketing environments. Answer: It’s about the corporate culture and until that is fixed, marketing, sales and customer service will fail to…
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Wednesday, February 25, 2009
Wednesday, August 15, 2007
Celebrating a CEO Who’s Doing It Right
The Daily Fix has served as an outlet for many bad customer service stories. And every once in a while, we toast the companies who are doing things right. (Basic psychology – reinforce positively to maintain desired behavior.) Here’s a sample of one CEO who’s making the grade – and it’s not for a…
Continue reading "Celebrating a CEO Who’s Doing It Right"