When discussing social media and its use, far too many CEOs are telling their employees—and the rest of the world for that matter—that they know their company needs to be “doing social” while not practicing what they preach on a personal level.
Posts Tagged ‘CEO’
Wednesday, February 25, 2009
Okay. Now that I have your attention, let me rephrase the title to: Why all strategies and tactics fail to maximize results in yesterday’s and today’s marketing environments. Answer: It’s about the corporate culture and until that is fixed, marketing, sales and customer service will fail to…Continue reading "Why Social Media Fails in Today’s Marketing Environment"
Wednesday, August 15, 2007
The Daily Fix has served as an outlet for many bad customer service stories. And every once in a while, we toast the companies who are doing things right. (Basic psychology – reinforce positively to maintain desired behavior.) Here’s a sample of one CEO who’s making the grade – and it’s not for a…Continue reading "Celebrating a CEO Who’s Doing It Right"