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In a recent Advertising Age article, Mike Swenson says that cause marketing is becoming a mature marketing option. Even when marketing budgets were tighter in 2009, we saw even more cause marketing partnerships launch. So, where is it heading in 2010 and what should you know?
Swenson predicts:
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Continue reading "Where Is Cause Marketing Heading In 2010?"An oxymoron you say? Well, the former Atlanta Falcons quarterback – who got sent away for organizing a dog-fighting ring and has been conditionally reinstated by the NFL and cleared to play in October – will be working with The Humane Society of the U.S.on an anti dogfighting community-based…
Continue reading "Michael Vick Partners with The Humane Society"The pitch was interesting: “Haagen-Daz is really committed to raise the awareness level of the Colony Collapse Disorder that is plaguing the Western Bee Population….
Continue reading "The Right Kind of Buzz?"