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In a recent Advertising Age article, Mike Swenson says that cause marketing is becoming a mature marketing option. Even when marketing budgets were tighter in 2009, we saw even more cause marketing partnerships launch. So, where is it heading in 2010 and what should you know?
Swenson predicts:
…
Continue reading "Where Is Cause Marketing Heading In 2010?"Tags: AdAge, brands, Cause Marketing, Cause Marketing Forum, cause partnerships, David Hessekiel, Mike Swenson, nonprofit
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