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I was standing in line at JC Penney, waiting to pay for my half-price bras (good deal) when I overheard the conversation of the three people ahead of me. One couple was discussing a woman’s recent experience shopping for a car. What I learned in five minutes was very telling about car salesmanship…
Continue reading "When Word-of-Mouth Goes South"Tags: automobiles, car_buying, Elaine_Fogel, Marketing, word-of-mouth_marketing
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