MarketingProfs Daily Fix Blog

Posts Tagged ‘campaign_marketing’

Monday, November 8, 2010

An Open Letter to B2B Sales

Dear B2B salespeople,

I am a B2B marketer and, for some time, have felt compelled to write to all of you about the often discussed yet never solved marketing and sales alignment gap. In no way is the intent of my letter to cast aspersions upon you or point the finger for the gap that exists betwe…

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Tags: B2B buyer, b2b lead generation, b2b marketing, campaign_marketing, Content Marketing, customer experience, Direct Marketing, Lead Generation, lead management, Lead Nurturing, Marketing Strategy, metrics, revenues, sales and marketing alignment, Social Media
Posted at: 11:49 am in Campaign Management, Content Marketing, Direct Marketing, Email Marketing, Featured Posts, FeaturedPosts, Global Marketing, Headline, Integrated Marketing Communications, Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Metrics & ROI, Planning and Measurement, Sales | Permalink | Comments (7) | Trackbacks (1301)

Monday, June 18, 2007

Who Benefits from the Obama Crush Video?

What impact will “I Got a Crush on Obama” — the semi-salacious, MTV-style video that has been viewed nearly a million times since Thursday — have on Barack Obama’s 2008 campaign?

. It’s not likely to move voters to, or from, the voting booth;
. it could help him;
. it takes the stuffing o…

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Tags: 2008_election, Barack_Obama, BL_Ochman, campaign_marketing, political_marketing
Posted at: 7:43 am in Featured Posts | Permalink | Comments (9) | Trackbacks (1301)