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Oakland A’s General Manager Billy Beane started the “Moneyball Revolution,” where analytics replaced intuition as the primary method of evaluating talent and assembling a professional baseball team. And while Beane’s critics entertain some self-satisfaction from the recent mediocrity of the A’s,…
Continue reading "The Moneyball-itzation of Marketing"Tags: analytics, business intelligence, Campaign Management, competitive advantage, future of marketing, moneyball, Segmentation and Targeting, statistics
Posted at: 10:00 am in Customer Behavior, Featured Posts, Marketing Analytics and Modeling, Marketing Leadership, Marketing Strategy | Permalink | Comments (20) | Trackbacks (829)
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