Why do some ideas go viral and others don’t? Here’s one reason: People who are “bored at work” are a network bigger than any major network, including CBS, NBC, and so on. If ordinary people see something online and start passing it around THEY decide what is popular out of main stream media. And…
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Tuesday, August 12, 2008
Command & Control Branding: Not Dead Yet?
For years, classic brand strategy has always been about the creation of a single message that can be used with all of your constituents; investors, employees, senior management and customers about who you are and what value your company provides. Brand managers tend to write it up and paste it on…
Continue reading "Command & Control Branding: Not Dead Yet?"Tuesday, August 5, 2008
Psychology of Buzz Marketing: A Podcast with Jim Calhoun, CEO of Popular Media
Why are some Buzz Marketing programs better than others? What makes one program more Buzz worthy than another?
These questions and more are why I interviewed Jim Calhoun the CEO of Popular Media for his advice on how to really make your Buzz Marketing programs engaging.
So what’s Jim’s advice on h…
Thursday, July 24, 2008
Searching Communities and Forums: A Podcast with Twing
Twing.com, a property of Accoona Corp., is a free service that aims to help users search for opinions, information, and conversations that match their particular interest–however obscure that particular interest may be. The site encourages users to get in on the conversation by enabling them…
Continue reading "Searching Communities and Forums: A Podcast with Twing"Thursday, April 3, 2008
Market to Change Customer Behavior, Not Attitudes
Harvard Business School professor John Quelch once said, “The purpose of marketing– should be geared to changing and reinforcing customer actions rather than customer attitude.” I recently revisited this quote and feel it still holds true. But in the age of social media, it is likely to come…
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