Have you heard about the Denny’s Allnighter? What about the Denny’s ‘Creature Comforts’ campaign? No? That’s okay; I didn’t either. It’s probably a sign of the times that I am too old to appreciate staying up until 2AM and heading to Denny’s for some grub after a night out.
That said, I do remembe…
Continue reading "A Grand-Slam for Denny’s?"Tags: Buzz Marketing, Denny's, Social Media, word-of-mouth
Posted at: 1:33 pm in Featured Posts | Permalink | Comments (6) | Trackbacks (93)
Being weak in business is a negative and is, obviously, the opposite of strong. And strong is where the prestige is, right? Strong brands, strong products, strong reputations, strong online presences. Well, leave it to social media to turn that notion on its head! In social media, weak is stronger…
Continue reading "Your Weakest Links Might Just Become Your Strongest Chain"Tags: Buzz Marketing, Social Media, social metworking, Word of Mouth Marketing
Posted at: 8:06 am in Featured Posts | Permalink | Comments (10) | Trackbacks (93)
In David Meerman Scott’s ebook Lose Control of your Marketing, he talks a lot about the spread of ideas. Note his ebook is a preview for his upcoming book called World Wide Rave, due out in March.
There are some great examples of how ideas spread in his ebook on the Top 10 unsigned bands from MySp…
Continue reading "World Wide Rave – Works!"Tags: Buzz Marketing, Content Marketing, interactive marketing, Lead Generation, Lead Nurturing
Posted at: 9:15 am in Featured Posts | Permalink | Comments (3) | Trackbacks (93)
Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that person.
I first met Doug on a panel speaking about Web Video and he invited me to do a vlog with him. Candidly I have wanted to use more video for my own blog so I jumpe…
Continue reading "Vlogging with Doug Simon"Tags: Buzz Marketing, Conversational Marketing, Videocasting, Web 2.0
Posted at: 9:12 am in Featured Posts | Permalink | Comments (0) | Trackbacks (93)
Not long ago, Times Square was the epicenter of digital signage in the U.S. It may still represent the highest concentration, but digital signage is exploding and you see it just about everywhere now. In fact, digital signage is officially “the next big thing” for a lot of marketers.
In a recent R…
Continue reading "Digital Signage: The Next Big Thing"Tags: Advertising, Buzz Marketing, Digial Signage, Innovation, interactive marketing, Mobile, Social Media
Posted at: 7:13 am in Featured Posts | Permalink | Comments (7) | Trackbacks (93)
Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo.
Ascentium …. A model for the agency of the future
I spoke to the CMO, Romi Mahajan who explained Ascentium’s go-to-market strategy to me. They are the nexus of a digital marketing company …
Tags: Advertising, Buzz Marketing, Communities, Enterprise 2.0, interactive marketing, Lead Nurturing, Social Media, Social networking, Web 2.0
Posted at: 6:53 am in Featured Posts | Permalink | Comments (0) | Trackbacks (93)
This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Expo.
Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens).
Social Network have all opened up their platforms which means that brands have cost effective a…
Tags: Advertising, Buzz Marketing, Innovation, interactive marketing, Social Media, Web 2.0
Posted at: 9:46 am in Featured Posts | Permalink | Comments (2) | Trackbacks (93)
Why do some ideas go viral and others don’t? Here’s one reason: People who are “bored at work” are a network bigger than any major network, including CBS, NBC, and so on. If ordinary people see something online and start passing it around THEY decide what is popular out of main stream media. And…
Continue reading "The Powerful ‘Bored at Work’ Network"Tags: Buzz Marketing, Viral, Web 2.0
Posted at: 7:59 am in Featured Posts | Permalink | Comments (7) | Trackbacks (93)
Sometimes I have to admit it is hard to keep up with all the new advances in social technologies. And when I hear the buzz about certain technologies getting louder and louder it often times prompts me to seek out the help of a trusted source.
Enter Jesse Stay …. Facebook developer and guru, a…
Continue reading "Using FriendFeed for Aggregating Conversations: A Podcast with Jesse Stay"Tags: Buzz Marketing, Social Media, Social networking, Web 2.0
Posted at: 7:45 am in Featured Posts | Permalink | Comments (0) | Trackbacks (93)
So, I got asked this question on a call today with a fellow social media experts, and I just had to blog about the ensuing conversation.
In reality if you look at the Latin origins of the word social it would most likely have a definition akin to the free give and take of conversation and collabor…
Continue reading "Is Podcasting Social Media?"Tags: Buzz Marketing, Podcasting, Social Media, Web 2.0
Posted at: 6:22 am in Featured Posts | Permalink | Comments (18) | Trackbacks (93)
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