I was analyzing results from our recent B2B Marketing University series, which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010. Without getting into all of the math, responses from 290 of the nearly 600 B2B…
Continue reading "Re-casting How We Think About B2B Marketing Automation"Posts Tagged ‘Buying Cycle’
Thursday, January 21, 2010
Re-casting How We Think About B2B Marketing Automation
Tags: B2B buyer, b2b marketing, B2B Marketing University, buyer-centric marketing, Buying Cycle, CRM, Groundswell, interactive marketing, Lead Generation, Marketing, Marketing Automation, Marketing Strategy, strategic marketing automation, Strategy and Tactics, Technology, Web 2.0, Web_2.0
Posted at: 10:06 am in Featured Posts, Headline, Integrated Marketing Communications, Market Research, Marketing, Marketing Analytics and Modeling, Marketing Automation, Marketing Strategy, Planning and Measurement, Segmentation and Targeting | Permalink | Comments (15) | Trackbacks (827)
Thursday, February 26, 2009
Social Media Is Better for the Consideration Phase
I know I talked about this before on this blog but when I saw the data from RainToday’s Benchmark Survey of How Buyer Identify Professional Services Providers, I couldn’t help myself.
According to the chart which shows the results of over 200 surveys taken by services buyers …. the top 3 ways …
Continue reading "Social Media Is Better for the Consideration Phase"Tags: Buying Cycle, Social Media
Posted at: 8:17 am in Featured Posts | Permalink | Comments (3) | Trackbacks (827)
