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MarketingProfs Daily Fix Blog
Ideas have been getting a bad rap lately.
Some say the lack of innovation within organizations isn’t because of a lack of ideas, rather a lack of action. There are too many ideas and not enough implementors.
But, ideas need champions to implement them. Just the same way seeds need farmers.
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Continue reading "Ideas Need to Be Sown & Grown"We marketing and business consultants provide our clients lots of smart advice, and when they use that advice we brag on their intelligence. When they don’t, we predict their failure. This past weekend I spent some time thinking about that and decided to check myself and my marketing firm out. I…
Continue reading "Do You Take Your Own Advice?"Good and great companies don’t sell price, they sell value. Still, too many businesses approach sales as if it is pricing combat between the seller and the buyer, and it is the seller’s duty to win at all costs, especially by discounting. This results in two things: discounting to any level to close…
Continue reading "Is Your Growth Focused on Revenues or on Margins?"