I am that not-so-rare creature: a woman who drinks beer. No need for a stereotypically feminine bottle or tap – I like it just as it is. When I do drink beer, it is usually in mixed company at one of the local brewpubs -so, while Heineken might not be available at such a place, the brand’s latest…
Continue reading "Making Beer a Girly Beverage"Posts Tagged ‘business’
Tuesday, September 4, 2007
Monday, August 13, 2007
The Top 3 ‘New’ Rules of Marketing and PR
As creator and host of a podcast called Marketing Voices for PodTech, I interview many thoughtful guests. One of the recent interviews I did was with David Meerman Scott who wrote a book called The New Rules of Marketing and PR. For this podcast, I asked David Scott to give listeners his top three …
Continue reading "The Top 3 ‘New’ Rules of Marketing and PR"Thursday, August 9, 2007
Big News: Consumers Hate Car Shopping
Seems the big “aha!” has finally occurred. Jim Lentz, executive vice president for Toyota Motor Sales U.S.A., told industry leaders gathered in Traverse City for the annual Management Briefing Seminars that “auto companies must do more to improve the customer experience in showrooms” in this report…
Continue reading "Big News: Consumers Hate Car Shopping"Dear Flaks: Please Tape This to the Side of Your Computer
Back in the 80s, when I ran my own PR firm, hapless junior account people who worked for powerful Howard Rubenstein PR shared an office that had a baseball diamond on the wall.
If you placed a story in, say, The New York Post, you got a base hit. Get ink in the Times and you got a home run. Traini…
Continue reading "Dear Flaks: Please Tape This to the Side of Your Computer"Wednesday, August 8, 2007
Getting the Lead Out: Another Poor Customer Recovery
As if being a parent weren’t already laden with worries and considerations: Parental controls on the television and internet don’t hold a candle to this report summarizing a massive recall by Mattel toys. They recalled almost 1 million Chinese-made toys because they may contain lead. Eighty-three…
Continue reading "Getting the Lead Out: Another Poor Customer Recovery"Determining a Brand’s Market Perception
As I mentioned in my last post, I am a big believer in strategic marketing. There was a fair amount of debate about the lack of strategic marketing in business today, so I thought I would ask the MarketingProfs community about taking the first step to “do strategic marketing.”
One of the first ste…
Continue reading "Determining a Brand’s Market Perception"Tuesday, July 31, 2007
Ridemakerz: Build-a-Bear with ‘Enginuity’
As a design consultant with deep roots in the toy and entertainment biz, I’m always interested in studying new business launches by industry wunderkinds. Ridemakerz–a new toy retail and entertainment concept all in one enables boys to build do-it-yourself, customized model cars–is one of…
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