Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
The Web brand is useful, clear, simple, interactive, and most importantly, customer-centric.
“Google has knocked Microsoft off the top spot and been named the most powerful global brand of 2007,” Gemma Simpson wrote for Silicon.com in April 2007. “It’s the second year in a row a tech brand has bea…
Continue reading "Five Key Characteristics of Web Brands"What is it going to take to make the contamination of our pet and human food supply the number one story in America? A pile of dead babies who drank melamine-contaminated baby formula?
Where are the ads from Kraft, General Mills, McDonald’s, and other huge manufacturers and sellers of foods that h…
Continue reading "Food Contamination Issues Move Through Human Food Chain and Still No Protests"I had to buy new tires for my Subaru last year, and one of the biggest things on my mind was: where will the old ones end up? And, here along the Vermont side of Lake Champlain, we recently had much to-do about a possible tire-burning plant just across from us in New York (public opinion against it…
Continue reading "Smart Marketing with a Slimmer (and Greener) Michelin Man"It’s not a typo. For the last nine years, I’ve been engulfed in permission-based marketing and I’ve finally come to the conclusion that it’s more about nurturing a relationship — not necessarily trying to manage one.
From a technology standpoint, Customer Relationship Management is still fitting….
Continue reading "From CRM to CRN"The other day at a networking meeting one of the attendees suggested that we need to be more business-like. I replied, “I like it that we are not so structured and that we can have fun while still getting our business done.” “What can be more fun than making money?” she countered.
Hmm. That was se…
Continue reading "Happiness Is a Pocket Full of Cash… or Maybe Not"