A few years back, I was attending a conference, and it seemed like every time I turned around, I heard someone touting the benefits of—and dire need for—innovation. “We’ve entered the age of the ‘innovation economy,’” it was said. “Today, innovation is the key to differentiation,” we were told.
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Posts Tagged ‘business’
Wednesday, December 21, 2011
Marketing Smarts Podcast: Have You Killed an Innovation Today?
Tuesday, November 8, 2011
5 Ways B2B Marketers Can Think (and Act) Different
On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what…
Continue reading "5 Ways B2B Marketers Can Think (and Act) Different"Monday, September 26, 2011
The 6 Most Important Online Marketing Metrics Ever
A guest post by Jim Sterne of the Web Analytics Association.
In 2002, I ran the first eMetrics Summit: The Web Analytics Conference. In 2007, I changed the name to the eMetrics Marketing Optimization Summit. Why? Because web analytics is a just one piece of the puzzle.
What started as the t…
Continue reading "The 6 Most Important Online Marketing Metrics Ever"Friday, September 23, 2011
Social Media Crises on the Rise—Yet 76% are Preventable [Report and Webinar]
Check out the post and report below and sign up for Jeremiah’s MarketingProfs PRO seminar on September 29 to dive deeper into the results (and solutions).
Altimeter Group has published another Open Research report, this time outlining how social media crises occur—and what could be done to pre…
Continue reading "Social Media Crises on the Rise—Yet 76% are Preventable [Report and Webinar]"Friday, August 19, 2011
How to Explain Results From the Internet
A guest post by Brian Whalley.
The crux of a great online marketing campaign is being able to demonstrate the value to the business at the end and the success that resulted. In particular, it can be really tricky to help management or other groups that are not connected to the marketing team’s…
Continue reading "How to Explain Results From the Internet"Wednesday, July 27, 2011
The 3 Most Important Levers of Growth for Business
A guest post by Gary Gebenlian of Future Simple.
There are endless marketing tactics, campaigns, and messages you can use to grow your business. However, there are only exactly three strategic sources of growth for any business—no matter the type of size of the business.
It’s critical to und…
Continue reading "The 3 Most Important Levers of Growth for Business"Wednesday, July 6, 2011
Do You Have a Branding Problem Like Al-Qaeda?
Amazing, but Osama bin Laden’s writings show that Al-Qaeda had a “marketing problem.” A branding problem, in fact. Surprised? A letter found in his Pakistani compound expresses his concern that the group’s original name, Al-Qaeda Al-Jihad, (The Base of Holy War) was widely known as the abbreviated …
Continue reading "Do You Have a Branding Problem Like Al-Qaeda?"Friday, June 3, 2011
Getting a Diploma Is Easy (Compared With Getting a Job)
Even as hiring is showing a slight increase, it’s not easy for new grads. The job market, especially in the PR and marketing fields, is still flooded with last year’s graduates.
The job search should really begin while a student is still in school by building a resume of work experience from int…
Continue reading "Getting a Diploma Is Easy (Compared With Getting a Job)"Monday, May 23, 2011
5 Ways to Honor Your Suppliers
How does your organization treat its suppliers? Do you pay invoices on time or do you make them wait forever? Do you treat them as partners or do you think they’re a nuisance? Well, treating them like dog doo-doo isn’t the best word-of-mouth marketing tactic!
Most organizations focus on marketing…
Continue reading "5 Ways to Honor Your Suppliers"