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I recently read this article describing a radically different job interview approach being used by Heineken, the Dutch brewer. The company conducted quirky video interviews with candidates, then posted the videos internally and asked current employees to vote for the most appealing candidate. Then,…
Continue reading "Two Surefire Openings to Grab Your Audience’s Attention"“Everybody should have a voice, but not everybody should have a vote.”
That’s what Tom Fishburne told me when I asked him about ways that organizations could harness the creative potential of their teams without getting bogged down or distracted by the wealth of ideas that groups come up with.
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The Internet has forever changed the shopping behaviors of consumers. They are investigating products and services like never before.
While many consumers are buying online, the majority who begin searching and researching products online end up making purchases in stores. According to industry f…
Continue reading "Three Types of Local Websites (What’s the Best One for Your Brand?)"On this Free Friday, we’re giving you an e-book packed with content-marketing inspiration! It’s a great read in preparation for our free Digital Marketing World: Content.
Our free Content Marketing Success Stories e-book features five companies that used content marketing to generate leads and d…
Continue reading "Free Friday: Get Inspired by Our Downloadable Content Marketing Success Stories"What can marketers learn from Olympians? Plenty!
Marketers and Olympic athletes have more than just perseverance, hard work, dedication, and focus in common.
To explore the similarities, I created an an illustrated slideshow of seven lessons marketers can learn from Olympians. (You can view…
Continue reading "Think Like an Olympian: Seven Marketing Tips From the Olympics [Infodoodle]"A guest blog post by Eric Siu of Evergreen Search.
In ABC’s “Shark Tank” program, entrepreneurs pitch their ideas to wealthy investors, such as Mark Cuban. The investors, known as “sharks,” are offered equity in companies in exchange for investments. If the product looks like it has great potent…
Continue reading "Seven Business Lessons From ‘Shark Tank’"
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