“Most of the Internet is noise,” says Aaron Weber of Spiral16, and who can disagree? Nevertheless, for all the noise, there is some meaningful “signal” there. The trick is figuring out how to isolate it and, more importantly, having done that, contextualize it so you can figure out what it actually…
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Tuesday, August 11, 2009
The Moneyball-itzation of Marketing
Oakland A’s General Manager Billy Beane started the “Moneyball Revolution,” where analytics replaced intuition as the primary method of evaluating talent and assembling a professional baseball team. And while Beane’s critics entertain some self-satisfaction from the recent mediocrity of the A’s,…
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