When it comes to closing new business, generalist marketing firms are at a distinct disadvantage, says Blair Enns, president of business development consultancy, Win Without Pitching. Yet many firms still resist specialization—even though it ultimately would allow them to get off the RFP merry go…
Continue reading "3 Reasons Why Marketers Resist Specialization"Posts Tagged ‘business development’
Tuesday, November 10, 2009
Discover Your Firm’s Marketing Barriers
To compete effectively, professional firms need to ensure that marketing and sales are integrated into every function. But there are two big barriers getting in their way: how firms are structured and their existing culture, including the way they define the scope of marketing and sales.
Figuring …
Continue reading "Discover Your Firm’s Marketing Barriers"