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It happened again today.
I was directed to the website of a small business, and once again, saw the dreaded laundry list.
We do this. And this. And this. And this. And this. And, oh, also that. Here’s the whole list of keywords, in fact.
Branding by bullet point. Really bad idea.
Why do companies …
Tags: Branding, bullet points, Marketing, positioning
Posted at: 7:59 am in Featured Posts | Permalink | Comments (7) | Trackbacks (827)
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