Who gets to use words like “for the cure?” All breast cancer organizations? Just Susan G. Komen for the Cure and the Canadian Breast Cancer Foundation? How much effort and cost should charities undertake to protect their brand assets? Do we expect them to defend these assets like a corporation would…
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Monday, February 7, 2011
Wednesday, December 9, 2009
The Power of Pink: The Pink Glove Dance
Maybe you’ve already seen this video, but if you haven’t, it’ll make you smile. Regular working people – hospital staff at Providence St. Vincent? Medical Center, in fact. What does it take to “make a difference” today? This proves that a single video can enlighten and create awareness without big…
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