Fascination plays a role in every type of decision-making, such as the brands you choose, the songs you remember, the person you marry, and the employees you hire. What makes something (or someone) fascinating? According to Sally Hogshead, author of “Fascinate: Your 7 Triggers to Persuasion and…
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Wednesday, November 3, 2010
Tuesday, January 12, 2010
Where Is Cause Marketing Heading In 2010?
In a recent Advertising Age article, Mike Swenson says that cause marketing is becoming a mature marketing option. Even when marketing budgets were tighter in 2009, we saw even more cause marketing partnerships launch. So, where is it heading in 2010 and what should you know?
Swenson predicts:
…
Continue reading "Where Is Cause Marketing Heading In 2010?"Tweens Are Very Brand Savvy – Have We Created Brand Brats?
Tweens 8-12 are responsible for $40 billion annually in spending power! They probably know more about current brands than they do about history, current events, or civics. But, at what expense? Have marketers created Brand Brats?
Just ask parents of tweens today, and I’ll bet you’ll hear a saga. M…
Continue reading "Tweens Are Very Brand Savvy – Have We Created Brand Brats?"Tuesday, February 19, 2008
Why Trademarks Are Important
Almost one of the last things you think about when you are establishing a brand is the question of service marks and trademarks. That may be especially true when the brand you are establishing – consciously or not so much – is your own. That is particularly important with social media, as we learned…
Continue reading "Why Trademarks Are Important"Wednesday, June 6, 2007
What’s Your Marketing Mindset?
Over the weekend I listened (once again) to a podcast that Ben McConnell and Jackie Huba did with Maker’s Mark CEO Bill Samuels, Jr. In the episode, Samuels gives the fascinating account of what the distillery’s marketing mindset was, which they dubbed “marketing without fingerprints.”
This philos…
Continue reading "What’s Your Marketing Mindset?"Thursday, May 31, 2007
Intellectual Piracy: Not a Mickey Mouse Operation
Every major brand is grappling with the issue of intellectual piracy. While infringements on property rights are a problem around the globe, the Chinese are especially guilty of rampantly “borrowing” ideas or adapting successful product and entertainment ideas, making them their own without much…
Continue reading "Intellectual Piracy: Not a Mickey Mouse Operation"Wednesday, May 23, 2007
Brands Must Have an Online Presence
Just in: An interesting short article from Brandweek, citing a study conducted by WPP’s GroupM–a consultancy that offers advertising and marketing services worldwide. GroupM reported that, for the first time, the company will place more than $2 billion in online advertising for its clients…
Continue reading "Brands Must Have an Online Presence"Monday, April 30, 2007
Five Key Characteristics of Web Brands
The Web brand is useful, clear, simple, interactive, and most importantly, customer-centric.
“Google has knocked Microsoft off the top spot and been named the most powerful global brand of 2007,” Gemma Simpson wrote for Silicon.com in April 2007. “It’s the second year in a row a tech brand has bea…
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