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MarketingProfs Daily Fix Blog
An interesting study from the University of Texas recently showed that the typical information posted on social networking sites …. favorite books, movies, music, and quotes; major; hometown; and similar personal items …. doesn’t always give others an accurate impression of you.
When the r…
Continue reading "Brand As A Dialog"When marketers design a marketing campaign …. we typically design them for “rational” buyers. But do buyers ever act rational? And what about us?
When we make decisions we think we’re in control and making rational choices. But are we?
Dan Ariely a faculty member at MIT’s Sloan School of Manag…
Harvard Business School professor John Quelch once said, “The purpose of marketing– should be geared to changing and reinforcing customer actions rather than customer attitude.” I recently revisited this quote and feel it still holds true. But in the age of social media, it is likely to come…
Continue reading "Market to Change Customer Behavior, Not Attitudes"More and more these days it seems that the raw material for technology firms is less and less the silicon chip (oh so 1990). Instead, the startup has replaced those tiny wafers in the 21st Century.
This leads us to a much more specialized type of startup company …. one that can form around dis…
Continue reading "Niche-o-nomics for Technology"Marketers call what they do “engagement,” “interaction,” “relationship-building” or worse yet, “encouraging the customer to experience the brand.” However, substitute “brand” with “Tabasco enema,” and you can picture the usefulness of such tactics and how uncomfortable your audience is with them.
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Continue reading "The Myth of Brand Engagement"My friend Valeria recently ran a post here at the Fix that made me think, always a good thing. Called Why Let Friendship Get in the Way?, Valeria shares this: Over the years, I had a couple of instances in which hiring a third party to do a job who was also a friend bit me in the tail.
My initial …
Continue reading "Building Relationships and Trust: The Good and the Bad"As I mentioned in my last post, I am a big believer in strategic marketing. There was a fair amount of debate about the lack of strategic marketing in business today, so I thought I would ask the MarketingProfs community about taking the first step to “do strategic marketing.”
One of the first ste…
Continue reading "Determining a Brand’s Market Perception"