As a sales rep, I spend a ton of time on LinkedIn. As time goes by, I keep running into more examples of what not to do with your LinkedIn headshot. You may have noticed that LinkedIn has gotten much more aggressive with putting people (and their profile photos) in front of us, from email alerts to…Continue reading "19 More Reasons Your LinkedIn Headshot May Be an Epic Fail"
Posts Tagged ‘Branding’
Friday, May 24, 2013
I Scream, You Scream, We All Scream for a Personal Branding Lesson and Celebrity Apprentice Ice Cream
I’m a big fan of ice cream. I’m a big fan of the TV show All-Star Celebrity Apprentice. I also am a frequent Walgreens shopper. Imagine my jubilation when all three came together to make the perfect combination of sweet treats, celebrities, and branding.
For those of you that are not familiar…Continue reading "I Scream, You Scream, We All Scream for a Personal Branding Lesson and Celebrity Apprentice Ice Cream"
Tuesday, May 14, 2013
Amy’s Ice Creams in Austin, Texas, is beloved for two things: the ice cream and the floor show.
Ice cream scoops are thrown from one worker to another and caught in cups balanced on their chins… while standing on one foot… hopping. You’ll see ice cream slingers sliding across the counte…Continue reading "Ice Cream Slingers Turn a Good Product Into a Great Customer Experience"
Tuesday, May 7, 2013
There’s been a lot of chatter lately about the changing role of the marketing agency. I find that topic especially interesting because I work side by side with agencies to help them expand their service offering through marketing automation.
Marketing agencies are being held more and more accou…Continue reading "Focus on Both Brand Building and Revenue Generation (Not Just One)"
Tuesday, April 16, 2013
Recently, I’ve noticed that charity, that noble concept of giving back to those less fortunate, has fallen to victim to—no surprise here—commercialism.
Charitable efforts continue to play a significant role in our culture, traditions, and identity, as they have since the beginnings of civiliz…Continue reading "Corporate Charity Work: Give Back Without Gimmicks or Give Me a Break"
Thursday, April 4, 2013
A killer logo and a beautifully designed website? Check. A creative company name and tagline? Check. But those are only the surface elements of a company’s brand. If a business is going to live up to its reputation, it has to deliver its brand promise from the inside out.
A beauty queen can shi…Continue reading "Is Your Brand Promise Being Delivered From the Inside Out?"
Tuesday, February 26, 2013
If you want customers to converse with you, and about you, you’d better enlighten them first and foremost. (No, I’m not talking about bringing your customers up to a mountaintop so they can converse with a mystic.)
We all operate on perpetual information overload. That means that our mental filte…Continue reading "Four Must-Haves for Enlightening Your Customers"