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I’m a big fan of ice cream. I’m a big fan of the TV show All-Star Celebrity Apprentice. I also am a frequent Walgreens shopper. Imagine my jubilation when all three came together to make the perfect combination of sweet treats, celebrities, and branding.
For those of you that are not familiar…
Continue reading "I Scream, You Scream, We All Scream for a Personal Branding Lesson and Celebrity Apprentice Ice Cream"Amy’s Ice Creams in Austin, Texas, is beloved for two things: the ice cream and the floor show.
Ice cream scoops are thrown from one worker to another and caught in cups balanced on their chins… while standing on one foot… hopping. You’ll see ice cream slingers sliding across the counte…
Continue reading "Ice Cream Slingers Turn a Good Product Into a Great Customer Experience"There’s been a lot of chatter lately about the changing role of the marketing agency. I find that topic especially interesting because I work side by side with agencies to help them expand their service offering through marketing automation.
Marketing agencies are being held more and more accou…
Continue reading "Focus on Both Brand Building and Revenue Generation (Not Just One)"Recently, I’ve noticed that charity, that noble concept of giving back to those less fortunate, has fallen to victim to—no surprise here—commercialism.
Charitable efforts continue to play a significant role in our culture, traditions, and identity, as they have since the beginnings of civiliz…
Continue reading "Corporate Charity Work: Give Back Without Gimmicks or Give Me a Break"A killer logo and a beautifully designed website? Check. A creative company name and tagline? Check. But those are only the surface elements of a company’s brand. If a business is going to live up to its reputation, it has to deliver its brand promise from the inside out.
A beauty queen can shi…
Continue reading "Is Your Brand Promise Being Delivered From the Inside Out?"If you want customers to converse with you, and about you, you’d better enlighten them first and foremost. (No, I’m not talking about bringing your customers up to a mountaintop so they can converse with a mystic.)
We all operate on perpetual information overload. That means that our mental filte…
Continue reading "Four Must-Haves for Enlightening Your Customers"As anyone who watches TV probably knows, there is a Greek yogurt commercial in which two women are eating yogurt in the kitchen and one says to the other that, in eating this specific brand of yogurt, the next man you lay eyes on will look like John Stamos (the most famous Greek out there except for…
Continue reading "John Stamos or a Greek Yogurt Brand Name: Which One Did I Remember?"
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