“When people bring someone in to do social media,” Shannon Paul told me in the most recent episode of Marketing Smarts, “they envision having someone on the front lines who everyone else is going to tell what to say and write. You end up repurposing a lot of stuff that is inherently ‘not…
Continue reading "Marketing Smarts Podcast: How Will This Brand Live and Breathe?"Posts Tagged ‘Branding’
Friday, November 4, 2011
How to Be Authentic to Your Customers
A guest post by Sherry Orel of Brand Connections.
It’s a word that gets flung around a lot in our business: authenticity. Mostly, authentic is used by social media pros to mean “transparent.”
It’s true that a consumer can gain a brand’s trust online when they think they’re speaking…
Continue reading "How to Be Authentic to Your Customers"Tuesday, October 25, 2011
New Study: Brands Want Your Babies
Marketers have long developed strategies and tactics to turn young children into brand-conscious consumers. Exposed to TV and radio from a young age as well as new digital platforms, kids are fair game for marketers who seek to make brand devotees out of the most susceptible demographics.
Accordi…
Continue reading "New Study: Brands Want Your Babies"Monday, October 17, 2011
Are We Being Brandwashed?
Are we aware of the psychological tricks and traps some marketers use to lure us into purchasing specific brands? Just because most of us at the Daily Fix are involved in marketing doesn’t mean that we can’t be affected by our colleagues’ ruses.
No matter how smart we think we are, I guaran…
Continue reading "Are We Being Brandwashed?"Tuesday, August 2, 2011
Invite Customers to a Never-Ending Talk at the Kitchen Table
A guest post by Andrew Reid of Vision Critical.
When market researchers want to find out what customers think, they do everything—except ask them directly. Face to face. Or even Facebook to Facebook.
For decades, market researchers have surveyed customers anonymously by using methods that …
Continue reading "Invite Customers to a Never-Ending Talk at the Kitchen Table"Wednesday, July 13, 2011
How to Keep Your B2B Brand Creative From Becoming Bland Creative
A guest post by Terry Sylvan of SterlingKlor Communications.
The whole point of marketing in the B2C world is to get noticed. So why is that not the case in B2B marketing? Every day, I encounter B2B marketing that is boring and filled with corporate mumbo-jumbo. Why? B2B marketing can and shoul…
Continue reading "How to Keep Your B2B Brand Creative From Becoming Bland Creative"Wednesday, July 6, 2011
Do You Have a Branding Problem Like Al-Qaeda?
Amazing, but Osama bin Laden’s writings show that Al-Qaeda had a “marketing problem.” A branding problem, in fact. Surprised? A letter found in his Pakistani compound expresses his concern that the group’s original name, Al-Qaeda Al-Jihad, (The Base of Holy War) was widely known as the abbreviated …
Continue reading "Do You Have a Branding Problem Like Al-Qaeda?"Wednesday, June 29, 2011
The Dream Thief, the Economist & the Art of Planting Ideas
A guest post by Aman Basanti of Age of Marketing.
In the hit sci-fi thriller “Inception,” business mogul Saito wants to plant an idea in his rival’s mind. He wants him to sell off his freshly inherited business empire. So he brings in a team of master dream thieves led by Don Cobb (Leonardo DiC…
Continue reading "The Dream Thief, the Economist & the Art of Planting Ideas"