Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
You probably know Marty from his book “The Brand Gap.” His most recent book “Zag: The Number One Strategy of High-Performance Brands” talks about and teaches us how to create and harness the power of differentiation in a cluttered marketplace.
Who:Marty Neumeier
What:Zag! Be Different. No, REALLY …
Tags: Brand+Gap, how+to+be+different, Marty+Neumeier, remarkability, Zag!
Posted at: 6:12 am in Featured Posts | Permalink | Comments (3) | Trackbacks (827)
Login to Daily Fix | Contact the Editor | RSS/XML | Advertising
Copyright 2006-2012 © Marketing Profs, LLC | User Agreement | Privacy
