I’m sure you’ve done it. I know I’ve done it many times: You refer a client or colleague to a supplier or vendor you know. Isn’t that considered the ultimate inbound or word-of-mouth marketing? These referrers are a company’s best brand ambassadors, right? But what if the referrer expects a fee? Now…
Continue reading "Are Referral Fees the New Word-of-Mouth Marketing?"Posts Tagged ‘brand_ambassador’
Monday, September 27, 2010
Wednesday, June 6, 2007
What’s Your Marketing Mindset?
Over the weekend I listened (once again) to a podcast that Ben McConnell and Jackie Huba did with Maker’s Mark CEO Bill Samuels, Jr. In the episode, Samuels gives the fascinating account of what the distillery’s marketing mindset was, which they dubbed “marketing without fingerprints.”
This philos…
Continue reading "What’s Your Marketing Mindset?"