MarketingProfs Daily Fix Blog

Posts Tagged ‘brand’

Wednesday, May 11, 2011

You Never Write, You Never Call: Some Advice from Mom to Johnson & Johnson

A guest post by Gregg S. Lipman of CBX.

Dear Johnson & Johnson,

For many years, I’ve depended on you to be there for my family and me. Your products are our staples: Your Band-Aids have helped mend scrapes; your Children’s Tylenol has brought fevers down; your baby shampoo has never ca…

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Tags: brand, customers, Marketing, PR
Posted at: 10:14 am in Customer Relationships, Ethics, Featured Posts, General Management, Headline, Marketing, Public Relations | Permalink | Comments (1) | Trackbacks (1454)

Tuesday, February 15, 2011

Passionate About Your Product: What Brands Can Learn From Unofficial Bloggers

As new technologies make it easier for everyday customers to pull the spotlight from brands, companies are scrambling to determine the best approach to managing promoters and detractors online. That’s why, when I met Melody Overton (a popular unofficial Starbucks blogger) in a recent Twitter…

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Tags: Blogging, blogs, brand, Content, customers, Marketing, Social Media
Posted at: 9:11 am in Blogging, Content, Customer Relationships, Featured Posts, Headline, Marketing, Social Media, Word of Mouth Marketing | Permalink | Comments (15) | Trackbacks (1454)

Thursday, November 11, 2010

Men Have a Heart for Cause Marketing

And we thought women were the best supporters of cause marketing. Surprise! Men actually care about cause nearly as much as women do. The new PRWeek/Barkley PR Cause Survey shows very interesting results that may eventually affect the way companies market their cause programs.

Get a load of …

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Tags: brand, Cause Marketing, Cone Millennial Cause Study, Generation X, Generation Y, Marketing, Millennials, PRWeek/Barkley Cause Survey
Posted at: 11:53 am in 1, Branding, Featured Posts, Headline, Marketing, Non-Profit | Permalink | Comments (7) | Trackbacks (1454)

Thursday, October 14, 2010

When Is It OK to Sell a Substandard Product?

With very few exceptions, it’s not a good idea for companies to make and sell substandard products and services.

Yet, that’s exactly what happened leading up to the 2008 financial crisis where banks bundled shaky and suspect mortgage loans known as collateralized debt obligations (CDOs) and …

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Tags: brand, CDO, competitive advantage, financial crisis, financial services, reputation, risk management
Posted at: 10:31 am in Customer Relationships, Featured Posts, Headline, Marketing Leadership, Public Relations | Permalink | Comments (6) | Trackbacks (1454)

Thursday, September 30, 2010

Co-branding Healthy Oatmeal With … Cinnamon Rolls?

Let’s face it: Hot cereal may be nutritious and taste good, but it isn’t too exciting. So what can a brand like Cream of Wheat do to up the ante? Co-brand. But which brand could they partner with that offers a win-win scenario for both? Enter Cinnabon.

Co-branding can be a boon to brands—or…

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Tags: brand, Marketing
Posted at: 3:13 am in Featured Posts, Marketing | Permalink | Comments (8) | Trackbacks (1454)

Thursday, July 1, 2010

Arm Punches & War Dances: Building a Brand Ritual

The All Blacks perform the haka, a Maori traditional war dance, before each match and even their opponents play an unwitting part.

Porsche drivers flash their lights at each other while MINI drivers tend to wave. Volkswagen just wants us to punch each other in the arm.

Stella Artois is doing i…

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Tags: All Blacks, brand, brand ritual, Cornoa, haka, Marketing, marketing psychology, Marketing Strategy, MINI, Porsche, psychology, ritual, Stella Artois, Stephen Denny, Volkswagen
Posted at: 12:26 pm in Featured Posts, Headline, Marketing, Marketing Leadership, Promotional Strategies, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (1454)

Tuesday, June 22, 2010

Corporations Still Care: Does Your Brand Support Causes, Too?

The Giving USA Foundation and its research partner, the Center on Philanthropy at Indiana University, report that although total philanthropic giving decreased by an estimated -3.6% in 2009, corporate giving grew an estimated 5.5%. In fact, some of the largest companies increased their contributions…

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Tags: brand, Cause Marketing, corporate philanthropy, corporate_responsibility, corporate_social_responsibility, corporations, donations, GivingUSA, Philanthropy, social action
Posted at: 1:09 am in Branding, Featured Posts, Headline, Marketing, Non-Profit | Permalink | Comments (4) | Trackbacks (1454)

Tuesday, March 9, 2010

Home Sweet Home Brands

In recent days, I’ve been struck by how powerful the sense of “home” can be. Home is familiar, comfortable, irreplaceable. There’s an undeniable “belongingness” that can’t be replicated.

Stepping off on a hike last fall in New Hampshire, I was overwhelmed by the sense that I was back home in New …

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Tags: brand, Branding, Marketing
Posted at: 11:53 am in Branding, Customer Relationships, Featured Posts, Marketing, Product and Services Marketing, Word of Mouth Marketing | Permalink | Comments (2) | Trackbacks (1454)