A marketer’s strategic goals have always been dictated by the channel in which the marketer operates. Traditional channels, such as television and print, are used primarily for brand development and consumer influence, while search marketing has been strictly relegated to capturing clicks and…Continue reading "Placement Matters: Where Are You on the Search Results Page?"
Posts Tagged ‘brand’
Monday, November 26, 2012
Wednesday, October 17, 2012
When we talk about a company’s brand, people’s minds usually jump immediately to that company’s logo. No argument there: A logo is a vital element of how you communicate your brand. A logo is the visual representation of who and what you are. But your logo is just the beginning of your brand.
Wednesday, October 10, 2012
Last week at the incredibly fun, incredibly energizing, incredibly incredible MarketingProfs B2B Forum, a major theme was innovation.
I don’t think I’m overstating when I say that last week’s Forum was our baddest (in the best sense of the word!) and our best, in part because over the course of a…Continue reading "B2B Marketing: Our Shared History and What’s Next [Video]"
Monday, July 9, 2012
Early this year, MarketingProfs ran a great article by William Arruda on personal branding trends for 2012. The first trend he listed was about the value of having a quality headshot.
Unfortunately, not enough people are acting on Arruda’s fine suggestions. As evidenced by the massive and ever-g…Continue reading "19 Reasons Your LinkedIn Headshot May Be an Epic Fail"
Tuesday, June 19, 2012
Telling your company’s story can be a little like going on a first date. You might be all gussied up and at the right place—but you need to think about the art of conversation, too. How can you make sure you don’t bore your date to tears? How can you share information about yourself that engages…Continue reading "How to Tell Your Company’s Story [infodoodle]"
Friday, June 1, 2012
Do you like the name of your business or brand? Enough to get a tattoo of it? No? Then maybe you need to check out our new free guide to brainstorming a new name for your product or business, and crafting just the right tagline.
Choosing the perfect name for your brand or business isn’t easy, but…Continue reading "Free Guide to Help You Brainstorm Rockin’ Business Names and Taglines"
Friday, April 13, 2012
A guest post by Michael Margolis of GetStoried.com.
Before every critical conference call, meeting, or video Skype, you’ve been googled by the other participants. Each time you’re considered for a position or contract, your digital presence has been scrutinized. What online searchers find will f…Continue reading "Four Ways to Tell Your Story (and Make It Awesome)"