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MarketingProfs Daily Fix Blog
Are we aware of the psychological tricks and traps some marketers use to lure us into purchasing specific brands? Just because most of us at the Daily Fix are involved in marketing doesn’t mean that we can’t be affected by our colleagues’ ruses.
No matter how smart we think we are, I guaran…
Continue reading "Are We Being Brandwashed?"A guest post by Tara Hornor of PrintPlace.com.
Even though so much of marketing is done online now, the traditional 2.5”x3” business cards are still as significant as they have ever been. This tiny billboard that represents your business will stay in the hands of your potential customers for …
Continue reading "5 Ways to Improve Your Business Cards (Remember Those?)"A guest post by Gregg S. Lipman of CBX.
Dear Johnson & Johnson,
For many years, I’ve depended on you to be there for my family and me. Your products are our staples: Your Band-Aids have helped mend scrapes; your Children’s Tylenol has brought fevers down; your baby shampoo has never ca…
Continue reading "You Never Write, You Never Call: Some Advice from Mom to Johnson & Johnson"With very few exceptions, it’s not a good idea for companies to make and sell substandard products and services.
Yet, that’s exactly what happened leading up to the 2008 financial crisis where banks bundled shaky and suspect mortgage loans known as collateralized debt obligations (CDOs) and …
Continue reading "When Is It OK to Sell a Substandard Product?"Let’s face it: Hot cereal may be nutritious and taste good, but it isn’t too exciting. So what can a brand like Cream of Wheat do to up the ante? Co-brand. But which brand could they partner with that offers a win-win scenario for both? Enter Cinnabon.
Co-branding can be a boon to brands—or…
Continue reading "Co-branding Healthy Oatmeal With … Cinnamon Rolls?"The All Blacks perform the haka, a Maori traditional war dance, before each match and even their opponents play an unwitting part.
Porsche drivers flash their lights at each other while MINI drivers tend to wave. Volkswagen just wants us to punch each other in the arm.
Stella Artois is doing i…
Continue reading "Arm Punches & War Dances: Building a Brand Ritual"