For businesses, the ability to drive customer attention online is more critical than ever—and for good reason. Engaging a consumer in the right way on the Web provides an opportunity to tap into their social networks, increase their digital word of mouth, and begin racking up earned media cred.
Posts Tagged ‘brand’
Wednesday, July 31, 2013
On a recent Marketing Smarts podcast, Jill Foster, founder and blogger for LiveYourTalk (and a MarketingProfs B2B Forum keynote speaker), gave tips for introverts heading out to conferences and meetings.
Friday, May 24, 2013
I Scream, You Scream, We All Scream for a Personal Branding Lesson and Celebrity Apprentice Ice Cream
I’m a big fan of ice cream. I’m a big fan of the TV show All-Star Celebrity Apprentice. I also am a frequent Walgreens shopper. Imagine my jubilation when all three came together to make the perfect combination of sweet treats, celebrities, and branding.
For those of you that are not familiar…Continue reading "I Scream, You Scream, We All Scream for a Personal Branding Lesson and Celebrity Apprentice Ice Cream"
Thursday, April 4, 2013
A killer logo and a beautifully designed website? Check. A creative company name and tagline? Check. But those are only the surface elements of a company’s brand. If a business is going to live up to its reputation, it has to deliver its brand promise from the inside out.
A beauty queen can shi…Continue reading "Is Your Brand Promise Being Delivered From the Inside Out?"
Monday, January 28, 2013
Lately, everyone’s talking about brand advocates—who they are, what makes them tick, and how to turn them into a virtual marketing force for your brand.
But how much do you know about brand advocates?
Here are three facts and one falsehood about brand advocates.
1. About 50% of customer…Continue reading "Three Truths and One Lie About Brand Advocates"
Wednesday, January 9, 2013
Cruising at an altitude of about 30,000 feet does funny things to your head. Perhaps it’s the canned oxygen, or the gentle, massage-like rumble of the seat. In my case, it could just be flying anxiety coated with a gooey layer of the realization of my own mortality.
In any case, my husband and I …Continue reading "That’s Edutainment: Why You Should Create Content That Educates and Entertains"
Tuesday, January 8, 2013
Right now, mobile is the Wild West of the technology industry. Mobile usage is expanding at a rate that’s too fast for the business world to keep up with; mobile technology and the measurement and marketing strategies around it are changing daily. Many analysts can’t even agree whether tablets…Continue reading "The Lawless Days of the Wild Mobile West Are Ending"
Tuesday, December 18, 2012
I am usually giving the “your logo is not your brand” speech and talking about trust and promises. I remind everyone that your brand isn’t how you look; it’s how you behave. All true. But this time, I do want to focus on how you look.
I’m always a little surprised when I stumble upon …Continue reading "Is Your Company Suffering From a (Visual) Identity Crisis?"