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I’m a big fan of ice cream. I’m a big fan of the TV show All-Star Celebrity Apprentice. I also am a frequent Walgreens shopper. Imagine my jubilation when all three came together to make the perfect combination of sweet treats, celebrities, and branding.
For those of you that are not familiar…
Continue reading "I Scream, You Scream, We All Scream for a Personal Branding Lesson and Celebrity Apprentice Ice Cream"A killer logo and a beautifully designed website? Check. A creative company name and tagline? Check. But those are only the surface elements of a company’s brand. If a business is going to live up to its reputation, it has to deliver its brand promise from the inside out.
A beauty queen can shi…
Continue reading "Is Your Brand Promise Being Delivered From the Inside Out?"Lately, everyone’s talking about brand advocates—who they are, what makes them tick, and how to turn them into a virtual marketing force for your brand.
But how much do you know about brand advocates?
Here are three facts and one falsehood about brand advocates.
1. About 50% of customer…
Continue reading "Three Truths and One Lie About Brand Advocates"Cruising at an altitude of about 30,000 feet does funny things to your head. Perhaps it’s the canned oxygen, or the gentle, massage-like rumble of the seat. In my case, it could just be flying anxiety coated with a gooey layer of the realization of my own mortality.
In any case, my husband and I …
Continue reading "That’s Edutainment: Why You Should Create Content That Educates and Entertains"Right now, mobile is the Wild West of the technology industry. Mobile usage is expanding at a rate that’s too fast for the business world to keep up with; mobile technology and the measurement and marketing strategies around it are changing daily. Many analysts can’t even agree whether tablets…
Continue reading "The Lawless Days of the Wild Mobile West Are Ending"I am usually giving the “your logo is not your brand” speech and talking about trust and promises. I remind everyone that your brand isn’t how you look; it’s how you behave. All true. But this time, I do want to focus on how you look.
I’m always a little surprised when I stumble upon …
Continue reading "Is Your Company Suffering From a (Visual) Identity Crisis?"A marketer’s strategic goals have always been dictated by the channel in which the marketer operates. Traditional channels, such as television and print, are used primarily for brand development and consumer influence, while search marketing has been strictly relegated to capturing clicks and…
Continue reading "Placement Matters: Where Are You on the Search Results Page?"When we talk about a company’s brand, people’s minds usually jump immediately to that company’s logo. No argument there: A logo is a vital element of how you communicate your brand. A logo is the visual representation of who and what you are. But your logo is just the beginning of your brand.
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