Amazing, but Osama bin Laden’s writings show that Al-Qaeda had a “marketing problem.” A branding problem, in fact. Surprised? A letter found in his Pakistani compound expresses his concern that the group’s original name, Al-Qaeda Al-Jihad, (The Base of Holy War) was widely known as the abbreviated …
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Wednesday, July 6, 2011
Monday, May 23, 2011
5 Ways to Honor Your Suppliers
How does your organization treat its suppliers? Do you pay invoices on time or do you make them wait forever? Do you treat them as partners or do you think they’re a nuisance? Well, treating them like dog doo-doo isn’t the best word-of-mouth marketing tactic!
Most organizations focus on marketing…
Continue reading "5 Ways to Honor Your Suppliers"Friday, April 18, 2008
Think Reputation, Instead of Brand
What’s a brand? It’s not very tangible. It’s more like a feeling than a thing. While it may be managed by you or someone at your organization, it is really outward perception that defines your brand. Furthermore, even if you truly have the best brand in the world, if people don’t feel that way, you…
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