Amazing, but Osama bin Laden’s writings show that Al-Qaeda had a “marketing problem.” A branding problem, in fact. Surprised? A letter found in his Pakistani compound expresses his concern that the group’s original name, Al-Qaeda Al-Jihad, (The Base of Holy War) was widely known as the abbreviated …
Continue reading "Do You Have a Branding Problem Like Al-Qaeda?"Posts Tagged ‘brand name’
Wednesday, July 6, 2011
Wednesday, September 24, 2008
(Don’t) Make a Name for Yourself
A major goal of any marketing endeavor is to “get your name out there.” Sometimes, however, companies make grave errors in the name that they have chosen to promote.
We’ve all seen companies named for their founder(s). Lehman Brothers. BlessingWhite. Any law firm you can think of. Naming a company…
Continue reading "(Don’t) Make a Name for Yourself"