Chinese brands have come a long way since the days of Mao where coats and boots came in two colors and consisted of dubious quality. Rising in complexity and caliber, brands such as Haier and Chery are not content to rule the middle kingdom and instead seek to invade new markets. Forget bringing…
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Tuesday, June 16, 2009
Friday, April 18, 2008
Think Reputation, Instead of Brand
What’s a brand? It’s not very tangible. It’s more like a feeling than a thing. While it may be managed by you or someone at your organization, it is really outward perception that defines your brand. Furthermore, even if you truly have the best brand in the world, if people don’t feel that way, you…
Continue reading "Think Reputation, Instead of Brand"