According to a new survey of the Marketing Executives Networking Group, conducted by Anderson Analytics, 60% of respondents say the most important marketing trend for 2008 is a concentration on marketing basics. That includes specific concepts such as customer satisfaction, customer retention,…
Continue reading "As Things Get More Complex, Marketers Return to Basics"Posts Tagged ‘boomers’
Tuesday, December 4, 2007
Tuesday, July 10, 2007
Selling Technology to Baby Boomers & Seniors
Business Week’s online Innovation section reported on a new cell phone designed and marketed to the 100+ million baby boomers and seniors in this country. A Cell Phone for Baby Boomers is a great case study and clearly demonstrates what business can do to capture the technophobic segment of our…
Continue reading "Selling Technology to Baby Boomers & Seniors"