Both classic and hilarious moments are in this video blooper reel that sprung from our Take 10 Author Series—exclusive, 10-minute webcasts with leading authors in marketing and business. These otherwise quite serious business book authors—including Nancy Duarte, Sally Hogshead, Guy Kawasaki,…
Continue reading "Hilarious Outtakes from Super-Famous Business Book Authors [Video Blooper Reel]"Posts Tagged ‘books’
Monday, August 13, 2007
The Top 3 ‘New’ Rules of Marketing and PR
As creator and host of a podcast called Marketing Voices for PodTech, I interview many thoughtful guests. One of the recent interviews I did was with David Meerman Scott who wrote a book called The New Rules of Marketing and PR. For this podcast, I asked David Scott to give listeners his top three …
Continue reading "The Top 3 ‘New’ Rules of Marketing and PR"Monday, July 16, 2007
A Conversation Begets a BIG Idea (and a Brilliant Book)
You might have heard I’m a fan of books. Actually, I’m a fan of sharing knowledge. For me, the real benefit of books isn’t in the read but in the ideas they generate. Why? Because as marketers we are our ideas. We get paid (and, sometimes, pressured) to think up new ideas and implement them every…
Continue reading "A Conversation Begets a BIG Idea (and a Brilliant Book)"Tuesday, June 12, 2007
MarketingProfs Book Club Is Open: ‘Sticky’ Is in Session!
The MarketingProfs Book Club’s Group Review for our current (sticky!) segment featuring Made To Stick, is now OPEN! For those of you new to our Book Club I’ve included some information below. For returning Book Club vets, you can hop on over and jump into a discussion (or two). The discussions run…
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