When “the next big thing” is identified—whether it is tulip bulbs, internet technologies, real estate or financial derivatives, market mania is not far behind. And while riding and making a mint from a bubble of “irrational exuberance” is possible, it’s also beneficial to know when to…
Continue reading "Marketing Lessons: Riding Bubbles At Lehman Brothers"Posts Tagged ‘blue ocean strategy’
Thursday, February 4, 2010
Thursday, January 7, 2010
New Markets: Too Late For Green Technology?
In a quest to grow revenues, marketers are often charged with discovering and branching into new markets. And while the “green economy” sure looks promising, Western companies are discovering that state and privately owned Chinese enterprises are establishing strong footholds. In a race to develop…
Continue reading "New Markets: Too Late For Green Technology?"Wednesday, May 6, 2009
China: Implications of an Emerging Middle Class
As China slowly transforms its economy from dependence on exports to one driven by consumers, the emphasis will shift to retail sales. Indeed, with nearly $9 trillion lost in Western stock and housing markets since 2008, the world urgently needs a new consumer. Marketers–will the Chinese…
Continue reading "China: Implications of an Emerging Middle Class"