A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my brother the opportunity to spend 10 to 15 minutes…
Continue reading "4 Ways to Show Interest in Your Buyers: Lessons from Bono"Posts Tagged ‘blogs’
Friday, August 26, 2011
4 Ways to Show Interest in Your Buyers: Lessons from Bono
Tags: B2B, b2b marketing, blogs, buyer personas, Content Marketing, customer engagement, customer experience, customer marketing, data segmentation, Lead Generation, Lead Nurturing
Posted at: 9:57 am in Campaign Management, Content, Content Marketing, Customer Behavior, Direct Marketing, Email Marketing, Featured Posts, Headline, Integrated Marketing Communications, Marketer, Marketing, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership | Permalink | Comments (3) | Trackbacks (804)
Thursday, July 21, 2011
5 Must-Read Marketing Blogs (Besides the Daily Fix)
I read lots of marketing blogs. Some are good; some are less good. But a few stand out for consistently outstanding content. Post after post, year after year, they teach, challenge, and inspire readers with insightful perspectives and actionable advice. I’m not sure how they keep doing it, but as…
Continue reading "5 Must-Read Marketing Blogs (Besides the Daily Fix)"Tags: Blogging, blogs, Content, Marketing
Posted at: 10:10 am in Blogging, Content, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (11) | Trackbacks (804)
Tuesday, February 15, 2011
Passionate About Your Product: What Brands Can Learn From Unofficial Bloggers
As new technologies make it easier for everyday customers to pull the spotlight from brands, companies are scrambling to determine the best approach to managing promoters and detractors online. That’s why, when I met Melody Overton (a popular unofficial Starbucks blogger) in a recent Twitter…
Continue reading "Passionate About Your Product: What Brands Can Learn From Unofficial Bloggers"Tags: Blogging, blogs, brand, Content, customers, Marketing, Social Media
Posted at: 9:11 am in Blogging, Content, Customer Relationships, Featured Posts, Headline, Marketing, Social Media, Word of Mouth Marketing | Permalink | Comments (15) | Trackbacks (804)
Monday, January 24, 2011
7 Tips for Writing a Killer Blog Post That Actually Gets Read
A guest post by John Haydon of Inbound Zombie.
You’re smart enough to decide within a few seconds if you’re getting what you need from this post. And it’s my job to keep you here so that you can at least get to the first subheading.
If my stopwatch is correct, it took you approximately …
Continue reading "7 Tips for Writing a Killer Blog Post That Actually Gets Read"Tags: blogs, customers, Marketing, Social Media, Strategy and Tactics
Posted at: 1:51 pm in Customer Behavior, Featured Posts, Headline | Permalink | Comments (25) | Trackbacks (804)
Wednesday, January 5, 2011
How to Handle a Negative Comment on Your Blog
According to social media lore, you can’t (forgive the jargon mother load) engage, connect, build community, or share without embracing transparency. But I’m wondering if professing transparency is a little like saying you recycle when asked on a phone survey. It’s what you’re supposed to say,…
Continue reading "How to Handle a Negative Comment on Your Blog"Tags: Blogging, blogs, Strategy and Tactics
Posted at: 11:35 am in Blogging, Featured Posts, Headline, Social Media | Permalink | Comments (60) | Trackbacks (804)
Wednesday, December 29, 2010
Embrace CRO & Create a Better Website
A guest post by Andrew Follett, founder of ConceptFeedback
While most marketing professionals are familiar with the term “conversion rate optimization,” few have actually put it in to practice. Fortunately, a recent proliferation of online tools and services will greatly simplify the process…
Continue reading "Embrace CRO & Create a Better Website"Tags: Blogging, blogs, Marketing, Social Media, Strategy and Tactics, Web 2.0
Posted at: 12:28 pm in Blogging, Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics, Website Development and Design | Permalink | Comments (4) | Trackbacks (804)
Wednesday, December 15, 2010
The Blog Tree: Unexpectedly Fertile
One of the tenets of Content Rules, my new book with C.C. Chapman, is Do something unexpected. Occasionally adding an element of surprise to your content both drives viral sharing and enhances your company’s personality. This is a huge opportunity for B2B companies, in particular, who often forget…
Continue reading "The Blog Tree: Unexpectedly Fertile"Tags: Blogging, blogs, Marketing, Social Media
Posted at: 5:34 pm in Content, Content Marketing, Featured Posts, Headline | Permalink | Comments (2) | Trackbacks (804)
Thursday, December 9, 2010
How to Stand Out From Your Kajillion Competitors
Like a fabulous party, your website should give every visitor something to take home with them, whether a fantastic conversation, freebie, or good story to share. You don’t want to bore your guests and make them scurry away, feeling like they wasted time and got nothing out of the experience….
Continue reading "How to Stand Out From Your Kajillion Competitors"Tags: Blogging, blogs, Marketing, social_media, Web 2.0
Posted at: 12:24 pm in Blogging, Content, Customer Relationships, Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (804)
Tuesday, November 30, 2010
Podcast Interview With C.C. Chapman: Content Rules
Check out the newest Marketing Over Coffee podcast featuring a special conversation with C.C. Chapman. We talk with him about his new book, Content Rules, which was co-written with MarketingProfs Chief Content Officer, Ann Handley.
Direct Link to File
Show length 22:11
00:44 Content Rules …
Continue reading "Podcast Interview With C.C. Chapman: Content Rules"Tags: Blogging, blogs, Content, Content Marketing, Marketing, Social Media, Strategy and Tactics, Twitter
Posted at: 12:11 pm in Blogging, Content, Content Marketing, Featured Posts, Headline, Marketing, Marketing Strategy, Strategy and Tactics | Permalink | Comments (0) | Trackbacks (804)
Wednesday, November 24, 2010
Serve Up Utility With Pipin’ Hot Content
So it’s Thanksgiving, and I’m in charge of the stuffing. Which is ironic because I’m not really much of a fan. Of stuffing, that is; I like Thanksgiving just fine.
It’s not that I don’t like to cook—because I do—but the wet bread thing (as in French toast, bread pudding, and Thanksg…
Continue reading "Serve Up Utility With Pipin’ Hot Content"Tags: Blogging, blogs, Content, Content Marketing, Marketing, Social Media, Strategy and Tactics, Web 2.0
Posted at: 2:00 pm in Content, Content Marketing, Featured Posts | Permalink | Comments (1) | Trackbacks (804)
