MarketingProfs Daily Fix Blog

Posts Tagged ‘blogs’

Thursday, October 4, 2012

Talkin’ and Doodlin’ About B2B Blogs [B2B Forum Coverage]

At the B2B Forum tonight, Mack Collier hosted his popular #BlogChat—without the Twitter aspect. In other words, Mack moderated a room full of savvy, bright B2B marketers as they shared their blogging challenges and helpful advice.

The highlights from the talk:

Personality is critical to a s…

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Tags: Blogging, blogs, Content, Marketing, MarketingProfs
Posted at: 9:59 pm in Blogging, Content, Content Marketing, Customer Behavior, Featured Posts, Marketing | Permalink | Comments (2) | Trackbacks (1341)

Thursday, May 31, 2012

Seven Ideas to Build a Better Blog [Infodoodle]

At the recent Marketing Writing Bootcamp course, instructors Ginny Redish and Erika Napoletano offered online writing and blogging suggestions for newbie bloggers and old ones needing to recharge their blogs.

Inspired by their MarketingProfs University courses, I combined my notes for each class …

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Tags: Blogging, blogs, Content, Content Marketing, Marketing, MarketingProfs, Social Media
Posted at: 9:59 am in Blogging, Content, Content Marketing, Featured Posts, Headline, Marketing, Social Media, Tradeshows and Seminars | Permalink | Comments (5) | Trackbacks (1341)

Friday, August 26, 2011

4 Ways to Show Interest in Your Buyers: Lessons from Bono

A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my brother the opportunity to spend 10 to 15 minutes…

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Tags: B2B, b2b marketing, blogs, buyer personas, Content Marketing, customer engagement, customer experience, customer marketing, data segmentation, Lead Generation, Lead Nurturing
Posted at: 9:57 am in Campaign Management, Content, Content Marketing, Customer Behavior, Direct Marketing, Email Marketing, Featured Posts, Headline, Integrated Marketing Communications, Marketer, Marketing, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership | Permalink | Comments (3) | Trackbacks (1341)

Tuesday, February 15, 2011

Passionate About Your Product: What Brands Can Learn From Unofficial Bloggers

As new technologies make it easier for everyday customers to pull the spotlight from brands, companies are scrambling to determine the best approach to managing promoters and detractors online. That’s why, when I met Melody Overton (a popular unofficial Starbucks blogger) in a recent Twitter…

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Tags: Blogging, blogs, brand, Content, customers, Marketing, Social Media
Posted at: 9:11 am in Blogging, Content, Customer Relationships, Featured Posts, Headline, Marketing, Social Media, Word of Mouth Marketing | Permalink | Comments (15) | Trackbacks (1341)

Wednesday, December 29, 2010

Embrace CRO & Create a Better Website

A guest post by Andrew Follett, founder of ConceptFeedback

While most marketing professionals are familiar with the term “conversion rate optimization,” few have actually put it in to practice. Fortunately, a recent proliferation of online tools and services will greatly simplify the process…

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Tags: Blogging, blogs, Marketing, Social Media, Strategy and Tactics, Web 2.0
Posted at: 12:28 pm in Blogging, Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics, Website Development and Design | Permalink | Comments (4) | Trackbacks (1341)

Thursday, December 9, 2010

How to Stand Out From Your Kajillion Competitors

Like a fabulous party, your website should give every visitor something to take home with them, whether a fantastic conversation, freebie, or good story to share. You don’t want to bore your guests and make them scurry away, feeling like they wasted time and got nothing out of the experience….

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Tags: Blogging, blogs, Marketing, social_media, Web 2.0
Posted at: 12:24 pm in Blogging, Content, Customer Relationships, Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (1341)