As new technologies make it easier for everyday customers to pull the spotlight from brands, companies are scrambling to determine the best approach to managing promoters and detractors online. That’s why, when I met Melody Overton (a popular unofficial Starbucks blogger) in a recent Twitter…
Continue reading "Passionate About Your Product: What Brands Can Learn From Unofficial Bloggers"Posts Tagged ‘Blogging’
Tuesday, February 15, 2011
Passionate About Your Product: What Brands Can Learn From Unofficial Bloggers
Tags: Blogging, blogs, brand, Content, customers, Marketing, Social Media
Posted at: 9:11 am in Blogging, Content, Customer Relationships, Featured Posts, Headline, Marketing, Social Media, Word of Mouth Marketing | Permalink | Comments (15) | Trackbacks (1301)
Monday, February 14, 2011
8 Ways to Get Your Brand Known Around the Globe
A guest post by Liz Elting, co-founder and co-CEO of Translations.com.
Retail companies are harnessing the power of the Internet to globalize their businesses and tap revenue streams from across the world. In this age of global business, engaging only one nation’s consumer base is a sure way …
Continue reading "8 Ways to Get Your Brand Known Around the Globe"Tags: Blogging, Content, Marketing, Strategy and Tactics
Posted at: 2:41 am in Content, Customer Behavior, Customer Relationships, Featured Posts, Headline, Marketing Strategy, Metrics & ROI | Permalink | Comments (4) | Trackbacks (1301)
Tuesday, February 8, 2011
#MPForum Recap: What Happened in Austin Isn’t Staying in Austin
Ever attend a party that stretches beyond its scheduled time? Sure, the invitation said until 10 p.m.—but people kept chatting it up, and the ideas wouldn’t stop flowing.
That’s what’s happening with the Digital Marketing Forum 2011.
The party took place Feb. 3 and Feb. 4 in Austin, Texas. A…
Continue reading "#MPForum Recap: What Happened in Austin Isn’t Staying in Austin"Tags: Blogging, Content Marketing, Facebook, MarketingProfs, Social Media, Social networking, Strategy and Tactics, Twitter, Web 2.0
Posted at: 11:29 am in Content, Featured Posts, Headline, Marketer, Marketing, Marketing Leadership, Marketing Thought Leadership, Marketing Tools, Strategy and Tactics, Tradeshows and Seminars | Permalink | Comments (3) | Trackbacks (1301)
Thursday, January 27, 2011
How Niche Communities Build Brand Awareness
A guest post by Julio Ricardo Varela of LatinoLit.
Most marketers get it wrong. The moment they create an online social media presence, they are quick to think that an audience has been eagerly waiting for their arrival. Post a few links, send a few invites, make a few friends, and their brand wi…
Continue reading "How Niche Communities Build Brand Awareness"Tags: Blogging, Social Media, Social networking, Twitter
Posted at: 1:15 pm in Content, Customer Relationships, Featured Posts, Strategy and Tactics | Permalink | Comments (19) | Trackbacks (1301)
Wednesday, January 5, 2011
How to Handle a Negative Comment on Your Blog
According to social media lore, you can’t (forgive the jargon mother load) engage, connect, build community, or share without embracing transparency. But I’m wondering if professing transparency is a little like saying you recycle when asked on a phone survey. It’s what you’re supposed to say,…
Continue reading "How to Handle a Negative Comment on Your Blog"Tags: Blogging, blogs, Strategy and Tactics
Posted at: 11:35 am in Blogging, Featured Posts, Headline, Social Media | Permalink | Comments (60) | Trackbacks (1301)
Wednesday, December 29, 2010
Embrace CRO & Create a Better Website
A guest post by Andrew Follett, founder of ConceptFeedback
While most marketing professionals are familiar with the term “conversion rate optimization,” few have actually put it in to practice. Fortunately, a recent proliferation of online tools and services will greatly simplify the process…
Continue reading "Embrace CRO & Create a Better Website"Tags: Blogging, blogs, Marketing, Social Media, Strategy and Tactics, Web 2.0
Posted at: 12:28 pm in Blogging, Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics, Website Development and Design | Permalink | Comments (4) | Trackbacks (1301)
Wednesday, December 15, 2010
The Blog Tree: Unexpectedly Fertile
One of the tenets of Content Rules, my new book with C.C. Chapman, is Do something unexpected. Occasionally adding an element of surprise to your content both drives viral sharing and enhances your company’s personality. This is a huge opportunity for B2B companies, in particular, who often forget…
Continue reading "The Blog Tree: Unexpectedly Fertile"Tags: Blogging, blogs, Marketing, Social Media
Posted at: 5:34 pm in Content, Content Marketing, Featured Posts, Headline | Permalink | Comments (2) | Trackbacks (1301)
Thursday, December 9, 2010
How to Stand Out From Your Kajillion Competitors
Like a fabulous party, your website should give every visitor something to take home with them, whether a fantastic conversation, freebie, or good story to share. You don’t want to bore your guests and make them scurry away, feeling like they wasted time and got nothing out of the experience….
Continue reading "How to Stand Out From Your Kajillion Competitors"Tags: Blogging, blogs, Marketing, social_media, Web 2.0
Posted at: 12:24 pm in Blogging, Content, Customer Relationships, Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (1301)
Monday, December 6, 2010
Get Clients in 2011: A Simple Marketing Plan
Now through the end of December is one of my favorite times of the year. Not only because I like snow but because these months are when the planners are gearing up for the next year and preparing strategies for the next 12 months.It’s a very exciting time for a goal-driver planner!
If you’re…
Continue reading "Get Clients in 2011: A Simple Marketing Plan"Tags: Blogging, Content Marketing, Social Media, Strategy and Tactics
Posted at: 12:37 pm in Blogging, Content Marketing, Featured Posts, Headline, Marketing Thought Leadership, Planning and Measurement, Small Business Marketing, Social Media | Permalink | Comments (10) | Trackbacks (1301)
Friday, December 3, 2010
The 3 Top Traits of Good Content
When I was a rookie reporter years ago, I was sent to cover a story about a dispute at a local establishment. Problem was there wasn’t a dispute. But I wrote about the non-problem because I had space to fill. My editor looked at it, laughed, and said, “Girl, you are trying to make chicken salad out…
Continue reading "The 3 Top Traits of Good Content"Tags: Blogging, Content, Content Marketing, Marketing, Social Media, Strategy and Tactics, Twitter, Web 2.0
Posted at: 12:37 pm in Blogging, Content, Content Marketing, Featured Posts, Marketing, Social Media | Permalink | Comments (3) | Trackbacks (1301)
