I read lots of marketing blogs. Some are good; some are less good. But a few stand out for consistently outstanding content. Post after post, year after year, they teach, challenge, and inspire readers with insightful perspectives and actionable advice. I’m not sure how they keep doing it, but as…Continue reading "5 Must-Read Marketing Blogs (Besides the Daily Fix)"
Posts Tagged ‘Blogging’
Thursday, July 21, 2011
Tuesday, July 5, 2011
In a MarketingProfs University course for Marketing Writing Bootcamp, instructor Ann Handley answered the oft-asked question “What do I write about when there’s nothing to say?”
And so, I pulled out the color Sharpies and doodled Ann Handley’s answers for y’all.
Brightly doodled, the 17 conten…Continue reading "17 Content Creation Ideas to Inspire You [Infodoodle]"
Monday, June 20, 2011
A guest post by Matt Krautstrunk.
Developing a blog takes time. Finding your niche is something very few bloggers are able to do in the first few months of blogging. This failure to capture an audience can be attributed to what I call “blogging for Hollywood.” A phrase that refers to bloggers…Continue reading "Make Sure You’re Blogging for Cannes, Not Hollywood"
Wednesday, May 18, 2011
13 Tips for Creating a Top-Ranked Blog (Even If You Think Your Company Lacks the Time or Resources to Pull It Off)
“Sure, I know we need a company blog, but nobody has time to do it.” I hear this a lot. It’s the No. 1 pain point of clients who know they need to start a blog—but are time-starved and resource constrained. The short answer is that any company can pull off a successful blog, even a smaller…Continue reading "13 Tips for Creating a Top-Ranked Blog (Even If You Think Your Company Lacks the Time or Resources to Pull It Off)"
Tags: blog strategy, Blogging, web content
Posted at: 10:21 am in Blogging, Content, Featured Posts, Headline, Marketing Leadership, Social Media, Strategy and Tactics | Permalink | Comments (11) | Trackbacks (1377)
Monday, May 16, 2011
Wherever I go, I find companies are not happy with their blogs and social media programs. They’re wondering why readers are not rushing in, engaging with them, becoming loyal fans, and buying their products or services.
Usually, the problem is their content. It’s weak, weak, weak. Actually, it …Continue reading "7 Reasons Your Blog Sucks (and What to Do About It)"
Monday, April 25, 2011
On Blogging, Customer Love, and Selling Social to the C-Suite: An Interview with Bazaarvoice’s Brant Barton
Bazaarvoice just wrapped up its annual Social Commerce Summit, its fourth (and largest) client event in its hometown of Austin, Texas. Bazaarvoice helps all types of businesses capture, share, and analyze customer conversations online; more than 1,200 brands use its ratings and reviews platform–…Continue reading "On Blogging, Customer Love, and Selling Social to the C-Suite: An Interview with Bazaarvoice’s Brant Barton"
Thursday, March 31, 2011
Your site has hordes of visitors every day clamoring to check out the vintage comics you sell. But what do you know about your visitors? Are they die-hard fans of specific series? Older folks caught in childhood nostalgia? Rather than make assumptions, create personas of your users.
A persona …Continue reading "10 Questions to Ask When Creating a Persona"
Tags: Blogging, customers, Marketing, Segmentation and Targeting, Strategy and Tactics
Posted at: 10:14 am in Blogging, Customer Behavior, Featured Posts, Headline, Marketing, Segmentation and Targeting, Website Development and Design | Permalink | Comments (12) | Trackbacks (1377)
Tuesday, March 8, 2011
A guest post by Duncan Heath of Extreme Sports Trader.
The “Pay with a Tweet” marketing model is a relatively recent, but highly effective, form of viral marketing that revolves around the concept of paying for a product or service with a social mention. As the name suggests, it started on Twitte…Continue reading "You Scratch My Virtual Back, I’ll Scratch Yours"
Tags: Advertising, Blogging, customers, Innovation, Marketing
Posted at: 11:58 am in Content, Customer Relationships, Featured Posts, Headline, Marketing, Product and Services Marketing, Promotional Strategies, Social Media, Strategy and Tactics | Permalink | Comments (4) | Trackbacks (1377)
Wednesday, March 2, 2011
A guest post by Jason Miller of Zoomerang.
If your employees are already engaging in social platforms, why not empower them as brand advocates? Encouraging your employees to openly discuss your brand online can have a “humanizing” effect, ultimately increasing positive consumer perception.
…Continue reading "Use the (Work) Force to Build Brand Awareness"
Tags: Blogging, Facebook, Innovation, Marketing, Social Media, Strategy and Tactics
Posted at: 1:07 am in Blogging, Content, Featured Posts, Headline, Marketing, Marketing Thought Leadership, Social Media | Permalink | Comments (7) | Trackbacks (1377)
Monday, February 28, 2011
Bringing about significant change in a company isn’t easy. I know this from having recently left Hewlett-Packard, where I led an ambitious, new program starting in late 2009 to help drive the giant technology company’s social media activity across its Enterprise operations.
It was an interesting …Continue reading "Lessons From a Corporate Insider: Dream Big, but Think Small"
Tags: B2B, Blogging, hewlett packard, Marketing Strategy, Social Media
Posted at: 9:26 am in Featured Posts, Headline, Social Media, Strategy and Tactics | Permalink | Comments (13) | Trackbacks (1377)