Nikon recently became the latest company to include bloggers in its promotional efforts when it launched its ‘Picture This’ blogger-outreach program. The program involved sending a Nikon D80 digital camera to 50 “online personalities,” including myself. We are allowed to use the “loaner” cameras…
Continue reading "Nikon Reaching Out to Bloggers with ‘Picture This’"Posts Tagged ‘Blogging’
Wednesday, May 2, 2007
Thursday, April 12, 2007
Targeting the People Who Matter
Recently I had a marketing group contact me about helping their client with a music promotion. They were working with a band that wanted to give away CDs to music bloggers in order to boost exposure for their client. Since I frequently blog about music marketing, it might have seemed like my blog…
Continue reading "Targeting the People Who Matter"New York TImes: Cool Kid Wannabes
A front page story in Monday’s New York Times covers the weeks-old story of threats against blogger Kathy Sierra, and describes the blogosphere as a nasty, wild and wooly place filled with vitriolic bloggers. At least they didn’t characterize Sierra as a “cute kitty” the way CNN did in their one…
Continue reading "New York TImes: Cool Kid Wannabes"Monday, April 9, 2007
The Time Has Come to Join the ‘Conversation Age’
Have you noticed that so many companies continue to struggle to come to grips with how to reach their customers? Especially online, customers are communicating by using tools such as blogs, podcasts, and wikis, and companies are left wondering what in the world is happening.
They are on the outs…
Continue reading "The Time Has Come to Join the ‘Conversation Age’"Tuesday, March 20, 2007
CEO of Top Hospital Blogs with Candor
Paul Levy, President and CEO of Beth Israel Deaconess Medical Center in Boston (the Harvard Medical School teaching hospital) started his own blog (Running A Hospital) because “he believes in transparency for everything we do,” Senior VP of Communications, Judy Glasser, told me during a phone…
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