As Colonel Nathan Jessep in “A Few Good Men,” actor Jack Nicholson practically spits out the line: “You can’t handle the truth.” When I read John Schmeltzer’s June 11th article in the Chicago Tribune about McDonald’s newly launched public relations move toward “transparency” with moms, that’s what…
Continue reading "McMoms: Can McDonald’s Really Handle the Truth?"Posts Tagged ‘Blogging’
Monday, June 18, 2007
Thursday, June 14, 2007
Who Are You Blogging For?
One of the biggest areas that most company blogs seem to struggle with, is how to position its content. The natural inclination for many companies is to use a blog as strictly a promotional vehicle. But of course, readers are looking for information and content that will inform and entertain them.
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Continue reading "Who Are You Blogging For?"Wednesday, June 13, 2007
What Makes a Blog Popular?
A June 4th article in Ad Age compiles some useful studies of the blogosphere, but, like most mainstream media articles about blogging, it largely misses the point about what really makes blogs influential. That got me thinking about what really makes a blog popular.
The article notes: “[Blogs] hav…
Continue reading "What Makes a Blog Popular?"Tuesday, May 29, 2007
The Art of Blog Marketing
This is a story about building relationships online through blogging and how connecting and sharing is about the art of marketing. For this post, we will leave science aside, except for the technology required to blog.
Over Memorial Day weekend, a group of us met in NYC to honor CK and her recentl…
Continue reading "The Art of Blog Marketing"Friday, May 18, 2007
ChemNutra Hires Two Crisis PR Firms and Starts ‘Blog’
ChemNutra, the company that imported melamine-tainted ingredients linked to the death of many thousands of dogs and cats nationwide, has called for a Pet Food Ingredients Safety Summit, tentatively set for July 14 in Las Vegas. They’ve also started a blog called The ChemNutra News and Information…
Continue reading "ChemNutra Hires Two Crisis PR Firms and Starts ‘Blog’"Thursday, May 17, 2007
Blogging For Booty
“Blogola” is what The Wall Street Journal called it in a Page One story Tuesday. Brooks Barnes, who covers the TV networks, describes the public relations efforts the networks and the TV production companies are taking to win over bloggers who they feel are influential. They’re using the same…
Continue reading "Blogging For Booty"Wednesday, May 16, 2007
Marketers Don’t Like Ads?
Recently I examined the top 25 marketing blogs on the web, as stated by The Viral Garden.
The results were interesting to say the least. Specifically, there’s one stat that I wanted to focus on, and that was that only 8 out of the 25 marketing blogs chose to include ads on their blog.
This got me …
Tuesday, May 8, 2007
Bloggers as ‘Air Guitarists’ of Journalism
In a hateful piece of yellow journalism South African Sunday Times columnist David Bullard skewers bloggers as “people who wouldn’t stand a hope in hell of getting a job in journalism.”
Most blog sites, he rages, “are the air guitars of journalism…. It’s even sadder when someone reads them.”
Bu…
