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Back in the 80s, when I ran my own PR firm, hapless junior account people who worked for powerful Howard Rubenstein PR shared an office that had a baseball diamond on the wall.
If you placed a story in, say, The New York Post, you got a base hit. Get ink in the Times and you got a home run. Traini…
Continue reading "Dear Flaks: Please Tape This to the Side of Your Computer"Predicting the future is the fun part of being a pundit, and a necessary part of giving advice to corporate clients. Thinking about 2008 and beyond, I took a look at my predictions for 2007. Seven months in, I was half right.
1. 2007 will be the year of collaboration and intellectual partnership,…
Continue reading "My 2007 Marketing Predictions Were Half Right: On to 2008…"In 2004, the Kryptonite Lock Company handled a blog storm so badly it was actually awarded Business 2.0 Magazine’s Dumbest Business Moment of the Year Award. Recently, the company again ran into a thorny problem. But this time, Kryptonite handled it in a way that could win them a Smart Way to Handle…
Continue reading "Kryptonite Lock: You’ve (Ever So Slowly) Come a Long Way, Baby!"TechNewsWorld says that bloggers who break news stories ahead of mainstream media appear “to be a new and emerging breed of journalist.” Actually, that breed has been evolving over the past 10 years, and the result is nothing short of a sea change in how news and information travels.
I pointed Wal…
Continue reading "TechNewsWorld: The Top 10 News Stories Broken by Bloggers"BMW’s Club of Pioneers, aims to gather individuals and institutions who care about creating an earth-friendly future. But the site’s been around for since 2006, and it still doesn’t convince me that that BMW actually gives a crap about clean energy.
On the one hand, sustainability is the crucial i…
Continue reading "BMW’s Club of Pioneers: Show Us The Money"Wish you’d bought furniture.com or weblogs.com or drugstore.com 20 years ago when they were available? You’ll have another chance this Thursday at a Manhattan URL auction. Bring your checkbook: URLs like seniors.com and arcade.com are expected to go for more than $5 million.
The invitation-only au…
Continue reading "Psst! Want to Buy a URL?"A June 4th article in Ad Age compiles some useful studies of the blogosphere, but, like most mainstream media articles about blogging, it largely misses the point about what really makes blogs influential. That got me thinking about what really makes a blog popular.
The article notes: “[Blogs] hav…
Continue reading "What Makes a Blog Popular?"To me, the most amazing thing about The Sopranos – which is arguably the best TV show ever — (except for the way it ended) is that most of us hardcore fans had no idea how it would end. Despite the fact that millions of fans were waiting with baited breath for the final scene, probably 80% of the…
Continue reading "The Sopranos: A Poignant Message for Marketers"