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MarketingProfs Daily Fix Blog
When marketers design a marketing campaign …. we typically design them for “rational” buyers. But do buyers ever act rational? And what about us?
When we make decisions we think we’re in control and making rational choices. But are we?
Dan Ariely a faculty member at MIT’s Sloan School of Manag…
Harvard Business School professor John Quelch once said, “The purpose of marketing– should be geared to changing and reinforcing customer actions rather than customer attitude.” I recently revisited this quote and feel it still holds true. But in the age of social media, it is likely to come…
Continue reading "Market to Change Customer Behavior, Not Attitudes"Cost per click, cost per acquisition, pay per click, hits, time spent, unique users, unique visitors– the list goes on and on. With a bevy of systems and channels for marketing, how does a marketer make sense of it all? Well, fuggedabout metrics and start building your behavioral targeting…
Continue reading "Forget Metrics and Start Behavioral Targeting!"