Behavioral targeting has caught the attention of the US congressional leaders, as privacy advocates grow concerned with the tremendous amount of web data collected by internet businesses such as ISPs and search engines. Consumers, lawyers, congressional leaders, and businesses are now opining…
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Thursday, November 29, 2007
Facebook Beacon, the Pandora’s Box of Marketing
Wow, when those Facebook guys launch a new service, they really know how to create some buzz. Their latest addition is a service called Beacon.
Quite simply, Beacon is a way for marketers to allow users on their sites to send information to Facebook. Some examples include making a blog post on Typ…
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