A recent Forbes article described Millennials as elusive, self-involved, opinionated, and impatient. The Millennial economy is a “participation economy.” In other words, Millennials want to play a role in every aspect of your business—from product development to marketing and the customer…
Continue reading "Can Your Campaign Appeal to Millennials and Baby Boomers? (Maybe If the Karate Kid’s Mom Helps Out)"Posts Tagged ‘baby boomers’
Wednesday, May 22, 2013
Tuesday, August 21, 2012
Why Pay Attention to Baby Boomers? Half of Adults Age 65 or Older Are Online
This article is a not-so-subtle reminder to all marketers and advertisers that Baby Boomers have begun to creep into a new demographic, the same demographic that often correlates to a drop in attention and action from marketers and advertisers.
You do remember the Baby Boomers, Mr. Marketer and M…
Continue reading "Why Pay Attention to Baby Boomers? Half of Adults Age 65 or Older Are Online"
