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MarketingProfs Daily Fix Blog
This conference has flown by and by all accounts (all the smiling attendees) has really been a great success. Here are some quick tidbits and insights from today’s programs.
Michael Stelzner presented, “Attracting Quality Leads with White Papers” and encouraged attendees to create reader-focused w…
Continue reading "White Papers, Lead Gen, New Rules of PR and Marketing!"Understanding your customers’ shopping styles is the most important (yet overlooked) thing you need to know in order to succeed in selling your product or service to them. That’s what authors John Rosen and AnnaMaria Turano tell marketers in their new book, Stopwatch Marketing.
They use the metaph…
Continue reading "‘Stopwatch Marketing’: Synchronizing Marketing Strategies with Customers’ Shopping Styles"
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