MarketingProfs Daily Fix Blog

Posts Tagged ‘b2bmarketing’

Friday, February 25, 2011

Proof of Life: 4 Reasons Why B2B Marketing Lives On

In a recent speech, Rick Segal, worldwide president of GyroHSR, stated that B2B marketing is obsolete. Following the speech, he participated in an interview with B2B Online. In it, he not only claimed that B2B marketing is obsolete, but that it “very well may be dead.” The reasons for his…

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Tags: B2B, b2bmarketing, Marketing, marketing technology, revenue, Sales, Technology
Posted at: 1:31 am in Direct Marketing, Email Marketing, Featured Posts, Global Marketing, Headline, Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership | Permalink | Comments (9) | Trackbacks (1369)

Tuesday, December 7, 2010

Marketing Automation: The Beginning of the End?

Recently, I’ve read articles detailing the recent and projected exponential growth of marketing automation. I’ve also seen quarterly press releases from marketing automation vendors that tout the addition of hundreds of customers. If we believe press clippings, it seems that marketing automation…

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Tags: B2B, b2bmarketing, Content, Content Marketing, demand generation, Lead Generation, lead management, Marketing Automation, marketing process
Posted at: 11:41 am in Content Marketing, Featured Posts, Headline, Marketing Automation, Marketing Thought Leadership, Marketing Tools, Metrics & ROI | Permalink | Comments (11) | Trackbacks (1369)

Friday, October 1, 2010

5 Things to Know Before Buying Marketing Automation

I had the good fortune of spending most of my childhood in a rural area. One day, when I was 13, my dad asked me to get on our old Farmall red tractor, drive down to the barn and get a few bales of hay. My father gave me a crash course in how to start it, shift gears and steer. And then I was off–…

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Tags: b2b lead generation, b2bmarketing, CRM, customers, demand generation, Email Marketing, lead management, Lead Nurturing, Marketing, Marketing Automation, marketing process, Marketing Strategy, strategic planning
Posted at: 11:19 am in Customer Relationships, Direct Marketing, Email Marketing, Featured Posts, General Management, Global Marketing, Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Marketing Tools, Planning and Measurement | Permalink | Comments (6) | Trackbacks (1369)

Thursday, August 19, 2010

5 Skills Marketing Employees Must Have

Years ago, I helped construct a playground fort at a summer camp. I remember one particularly hot day we were putting on the finishing touches which included cutting the railings for the top decking. A co-worker and I were calling out measurements from the deck to the saw operator who was on the…

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Tags: b2bmarketing, marketing personnel
Posted at: 10:55 am in Direct Marketing, Featured Posts, General Management, Integrated Marketing Communications, Marketer, Marketing, Marketing Leadership, Marketing Thought Leadership, Sales | Permalink | Comments (10) | Trackbacks (1369)