In a recent speech, Rick Segal, worldwide president of GyroHSR, stated that B2B marketing is obsolete. Following the speech, he participated in an interview with B2B Online. In it, he not only claimed that B2B marketing is obsolete, but that it “very well may be dead.” The reasons for his…Continue reading "Proof of Life: 4 Reasons Why B2B Marketing Lives On"
Posts Tagged ‘b2bmarketing’
Friday, February 25, 2011
Tuesday, December 7, 2010
Recently, I’ve read articles detailing the recent and projected exponential growth of marketing automation. I’ve also seen quarterly press releases from marketing automation vendors that tout the addition of hundreds of customers. If we believe press clippings, it seems that marketing automation…Continue reading "Marketing Automation: The Beginning of the End?"
Friday, October 1, 2010
I had the good fortune of spending most of my childhood in a rural area. One day, when I was 13, my dad asked me to get on our old Farmall red tractor, drive down to the barn and get a few bales of hay. My father gave me a crash course in how to start it, shift gears and steer. And then I was off–…Continue reading "5 Things to Know Before Buying Marketing Automation"
Thursday, August 19, 2010
Years ago, I helped construct a playground fort at a summer camp. I remember one particularly hot day we were putting on the finishing touches which included cutting the railings for the top decking. A co-worker and I were calling out measurements from the deck to the saw operator who was on the…Continue reading "5 Skills Marketing Employees Must Have"