Now more than ever, lead generation for the complex sale is a long process of developing relationships with your prospects. Gone are the days of just getting names and making calls. Since Twitter is a fantastic way to build new relationships, it makes sense that B2B adoption continues to grow….Continue reading "SocialTech 2010: 6 Ways to Generate and Nurture More Leads on Twitter"
Posts Tagged ‘B2B’
Tuesday, July 6, 2010
All of us have had the moment when we say to ourselves, “I am living a Seinfeld episode.” No matter if we are stuck waiting for a table in a restaurant, trying to rent a car or dealing with friends or family. At one point and time, we’ve all been there. This Seinfeld experience extends not…Continue reading "What Marketing & Sales Can Learn From Seinfeld"
Thursday, June 10, 2010
One of the best incentives I had for going back to college each year was my summer job. From my high-school graduation to my college graduation, I worked a 6 a.m. factory maintenance shift. Getting up at 5:15 a.m. every morning during the summer months to cleaning heating boilers, sweeping…Continue reading "Lesson From a Factory: Know How It Works"
Tuesday, May 11, 2010
Here’s the main point of this post: To wrap up the MarketingProfs B2B Forum, which took place last week in Boston. Close to 442 business-to-business marketers flocked to my hometown to share lessons and best practices in finding and nurturing customers.
But those two sentences, while dead-on, don…Continue reading "Overheard at the Forum: 30 Lessons for B2B Marketers"
Tuesday, February 9, 2010
As part of my journey in developing the content for an educational conference, in this case MarketingProfs B2B Forum, I do a lot of research. I spend a lot of time on the web looking at competitive conferences (and non-competitive conferences) as well as reading many white papers, articles and blogs…Continue reading "MarketingProfs B2B Forum Ramp Up: What I Have Learned About B2B Marketing"
Monday, November 23, 2009
The other day I ran across a neat tool that generates a word cloud for a blog. This is different than a tag cloud. A tag cloud is a cloud of words based on how you’ve tagged your blog posts. As such, you obviously influence the cloud based on how you tag your posts. The word cloud, however, looks at…Continue reading "Blogging: What are You Talking About? It Might Surprise You."
Wednesday, November 4, 2009
In the past several weeks, I’ve encountered questions about the effectiveness of digital marketing versus paper-driven communications. A recent WSJ piece “Marketers Still Prefer a Paper Trail,” asserts that people are motivated to go to a Web site to buy when they see an item in a catalog.
Some of…Continue reading "Digital Versus Paper: What’s The Future For Professional Services?"
Tuesday, June 10, 2008
This conference has flown by and by all accounts (all the smiling attendees) has really been a great success. Here are some quick tidbits and insights from today’s programs.
Michael Stelzner presented, “Attracting Quality Leads with White Papers” and encouraged attendees to create reader-focused w…Continue reading "White Papers, Lead Gen, New Rules of PR and Marketing!"